Regional Lead - Non-Biddable

GroupM India

Responsibilities of the Role

Regional Leadership

• Lead and manage a team

  of media planners and implementers across the West region. You'll provide guidance, mentorship, and performance management to foster a collaborative and high-performing team environment that encourages innovation and knowledge-sharing.

• Ensure consistent application of best practices

  and adherence to company standards across all regional campaigns.

• Act as a point of escalation

  for complex media planning and implementation challenges, providing expert guidance and solutions.

Integrated Media Planning & Implementation

• Lead the development and execution of integrated media plans

  across non-biddable channels, including TV, Radio, Print, and Digital, ensuring they align with client objectives and target audiences.

• Oversee the implementation of media plans

  , ensuring accurate execution, timely delivery, and strict adherence to budget.

• Collaborate with cross-functional teams

  to develop holistic media planning strategies.

• Stay abreast of industry trends

  and emerging media opportunities, proactively identifying and presenting innovative solutions to clients.

Collaboration with GroupM Client Teams & Media Investment

• Work closely with GroupM client teams

  to understand client needs, develop strategic recommendations, and present media plans effectively.

• Partner with the media investment team

  to negotiate favorable rates and secure optimal media placements.

• Ensure seamless communication

  and collaboration between client teams, the media investment team, and other internal stakeholders.

Efficiency & Optimization

• Drive efficiency in media planning

  and implementation processes by identifying opportunities for

  automation

  and streamlining workflows.

• Develop and implement optimization strategies

  to improve campaign performance and maximize ROI.

• Analyze campaign data

  and provide actionable insights to both clients and internal teams.

• Implement and oversee the use of media planning tools

  and technologies to enhance efficiency and accuracy.

New Business Development & Budget Management

• Support new business pitches

  by developing compelling media strategies and presentations that showcase the company's expertise.

• Contribute to the development of innovative media solutions

  that differentiate the company from competitors.

• Oversee the management of media budgets

  , ensuring accurate tracking and reporting, while identifying opportunities to optimize media spend.

• Ensure compliance with financial regulations

  and company policies.

Skills and Experience

• 15+ years of relevant experience

  in media planning and implementation, with a strong focus on non-biddable channels.

• Master's or Bachelor's degree

  in Marketing, Advertising, Communications, or a related field.

• Deep understanding of media planning principles

  , strategies, and best practices across all non-biddable channels.

• Proven ability to lead, motivate, and develop

  a high-performing team.

• Strong analytical skills

  with the ability to analyze data, identify trends, and develop actionable insights.

• Exceptional negotiation skills

  to secure favorable rates and optimal media placements.

• Familiarity with the media landscape

  , regulations, and cultural nuances of the region.

• Experience using media planning software

  , ad serving platforms, and analytics tools.

• Eagerness to embrace new technologies

  and automation tools to improve efficiency.

• Proven ability to build and maintain strong relationships

  with both clients and internal stakeholders.