Regional Franchise Manager

Job Purpose: Write the purpose for which the job exists (in 2-3 lines) To develop and Implement Franchise Strategy To Deliver superior Customer experience through Retailing interventions Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section Appointment of Franchise partners with strong business potential across the country basis pre-determined criteria Develop and drive differentiated value propositions across various retailing tiers Set up systems, processes and operating rhythm for Franchise partners and team Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) Key Result Areas Supporting Actions Conversion to Franchise Stores. Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores. Develop and maintain list of potential Franchise partners. Store set up & Upgrades. Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores. Execute Franchise Store Launch plan Ensure timely upgrades for the Franchise Stores. Business Planning for the Franchise Partner Develop Joint Business Plan for the Franchise Partner with focus on route to profitability Prepares quarter-wise activity plan for the Franchise Coordinates with Central teams / Sales teams to ensure adherence to Business plan. Support Delivery of All Marketing & VM Campaigns Monitors effectiveness of VM arrangement at stores and recommends changes. Executes Marketing/ promotional campaigns for the Franchise Partner. SOP compliance and Training. Conversion to Franchise Stores Executes Marketing/ promotional campaigns for the Franchise Partner. Training of Franchise partners for retailing systems and policies. Ensure SOP compliance for Lead generation, conversion Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners. Show more Show less