Product Marketing Manager

Job Description

We re looking for a Product Marketing Manager who understands that positioning isn t fluff - it s a revenue lever. You ll be..."/> Product Marketing Manager About Alaan We are an AI-powered expense management platform designed to simplify finance for businesses in the Middle East, helping them save both time and money. Our platform offers everything businesses need to manage and control their expenses in one place, including smart corporate cards, AI-powered automation and insights, streamlined accounting, and centralized dashboards. Since 2022, over 1000 businesses in the UAE from startups to enterprises like Al Barari, Rove, Rivoli, Punjab National Bank, and CarSwitch have used Alaan to control their spending and reduce costs. Together, our customers have saved over AED 100 million using Alaan. About the role We re looking for a Product Marketing Manager who understands that positioning isn t fluff - it s a revenue lever. You ll be embedded across product, growth, and sales, shaping how we bring features to market, tell our story, and move the needle on adoption and win rates. This role goes beyond decks and product launches. It s about driving outcomes - whether it s increasing conversion on product pages or enabling sales to close deals faster. What youll do Own messaging strategy and alignment across product lines Work with sales to increase win rates via better tools and content Partner with the growth and marketing team to build conversion-focused product pages and flows. Use customer research to validate positioning and eliminate fluff Benchmark competitors and craft go-to-market differentiation tactics Launch features with precision, purpose, and proof of impact What we are looking for You re a storyteller and systems thinker - you can craft a narrative and scale it across channels. You move fast but never lose context - speed doesn t come at the cost of coherence. You re curious and commercial - you understand what drives buying decisions. You thrive in cross-functional setups - this isn t a solo role. You take ownership, not orders - we won t micro-manage; we ll expect leadership. You re obsessed with the voice of the customer and let it guide your GTM playbook. What you bring: 5+ years in performance-minded product marketing Proven track record of enabling sales with content that drives revenue Deep understanding of the customer funnel and where PMM fits in Experience collaborating with demand gen, lifecycle, and product growth Ability to own metrics like adoption rate, conversion uplift, and sales cycle length Whats in it for you Contribute to building the Middle East s most beloved fintech brand from the ground up Benefit from a role with significant ownership and accountability Thrive in a flexible hybrid culture with ample work-life balance Participate in exciting offsite events Competitive salary and equity Enjoy additional perks like travel allowances, gym memberships, and more