PPC Executive

Company Name: Ingenious Netsoft Pvt. Ltd. Designation: PPC Executive Qualifications: B.Tech (CSE / IT) / MCA / BCA / Any Graduate in related field Experience: 1yr - 3 yrs. Location: Mohali Job Description As a PPC (Pay-Per-Click) Executive, you will be responsible for managing and optimizing paid advertising campaigns to drive traffic, leads, and conversions. This role requires a strategic thinker with a keen understanding of online advertising platforms, data analysis, and the ability to optimize campaigns for maximum ROI. Skills: 1. Proficient in managing campaigns on platforms such as Google Ads, Bing Ads, and social media advertising. 2. Strong understanding of keyword research tools and methodologies. 3. Familiarity with analytics tools like Google Analytics and conversion tracking. 4. Experience in planning and executing A/B tests to optimize campaign performance. 5. An analytical mindset with the ability to interpret and derive insights from campaign data. 6. Ability to manage budgets effectively to achieve campaign goals. 7. Clear communication skills for presenting campaign results and recommendations. Job Responsibilities: 1 . Develop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. 2. Conduct thorough keyword research to identify high-performing and relevant keywords for campaign targeting. 3. Create compelling and relevant ad copies that align with campaign objectives and target audience. 4. Monitor and manage campaign budgets effectively to ensure optimal spend and ROI. 5. Perform regular bid adjustments and optimizations to maximize campaign performance 6. Conduct A/B testing of ad creatives, landing pages, and other campaign elements to improve conversion rates. 7. Utilize analytics tools to monitor campaign performance, analyze data, and provide actionable insights 8. Stay informed about industry trends and conduct competitor analysis to identify opportunities for improvement. Show more Show less