PPC Analyst

You are hiring for a PPC Analyst for Webs Optimization Software Solution. Our Software, Callyzer, is a call monitoring and lead management tool designed to assist businesses in tracking the performance of their sales and marketing teams. It enables monitoring of various call metrics such as incoming and outgoing calls, missed calls, and rejected calls. As a PPC Analyst (Meta & Google Ads) at Webs Optimization Software Solution, located in Ahmedabad, Gujarat, you will be responsible for planning, executing, and managing Google Ads campaigns across various platforms including Search, Display, and YouTube. Additionally, you will run and optimize Meta Ads campaigns on platforms like Facebook and Instagram. Your role will involve tracking, analyzing, and continuously improving campaign performance while building high-performing audiences using interests, behaviors, and lookalikes. Key responsibilities include setting up conversion tracking via Google Tag Manager and Meta Pixel, conducting A/B testing on creatives, landing pages, and audience targeting, as well as monitoring and reporting key performance metrics such as CPL, CTR, and ROAS. Collaboration with the design team to develop impactful ad creatives and staying updated with platform changes, advertising trends, and competitor strategies are also essential aspects of this role. The ideal candidate should have at least 13 years of hands-on experience with Meta and Google Ads campaigns, proficiency in Facebook Ads Manager and Google Ads Dashboard, and familiarity with GA4, Google Tag Manager, and Meta Pixel. Prior success in lead generation campaigns, particularly in the SaaS industry, is preferred. Strong skills in Excel/Google Sheets for campaign tracking and reporting, an analytical mindset with problem-solving abilities, and excellent communication and time-management skills are also required. Joining our team at Webs Optimization Software Solution offers numerous benefits including a 5-day work week, an ever-growing team of 80+ highly talented professionals, flexible working hours, health insurance, paid leave policy, engagement activities every month, a positive atmosphere and culture that fosters personal growth, job satisfaction, and stability with suitable policies. This is a full-time, permanent position with benefits such as a flexible schedule, health insurance, leave encashment, and life insurance. The work schedule is day shift, Monday to Friday, with the requirement to work in person at the office in Ahmedabad, Gujarat.,