Meta Ads Specialist

Next Step Edu is an emerging EdTech startup committed to connecting students with top-notch universities across India. We specialize in online degree programs (UG & PG) and career counseling, helping students make informed career decisions.

We are looking for a Meta Ads Specialist to run highly targeted and conversion-focused ad campaigns for our online degree programs like MBA, BBA, MCA, etc.

Key Responsibilities:

• Plan, create, and manage high-converting Facebook & Instagram ad campaigns
• Design and test multiple ad creatives, copies, and audience segments
• Optimize campaigns to generate quality leads (not just clicks)
• Track and analyze performance using Meta Ads Manager
• A/B test audiences, placements, creatives, and landing pages
• Coordinate with the content/counseling team to align lead quality and feedback loop
• Implement retargeting and lookalike strategies
• Report ROI, CAC (Customer Acquisition Cost), CPL (Cost per Lead) weekly

Requirements:

• Proven experience managing Meta Ads (min. 1–2 years) – preferably in the education or lead-gen sector
• Strong understanding of lead generation funnels and tracking tools
• Ability to create audience personas and segment targeting
• Basic knowledge of Canva or Photoshop to make ad creatives (optional but preferred)
• Must know how to use Meta Pixel and integrate with landing pages
• Familiarity with CRM tools like HelloLeads (a plus)

Preferred Qualifications:

• Experience working with EdTech, coaching institutes, or online universities
• Ability to work independently and deliver results under tight deadlines
• Strong analytical and communication skills

Compensation:

• Competitive fixed salary / Monthly Retainer (for freelancers)
• Performance-based bonuses (based on CPL & conversion rates)

How to Apply:

Send your CV and portfolio (if available) to nextstepedu.india@gmail.com
Subject: Application – Meta Ads Specialist

Would you like me to:

• Create a LinkedIn or WhatsApp version of this JD?
• Draft a hiring post caption you can use for your social media?

Job Types: Full-time, Internship
Contract length: 6 months

Pay: From ₹15,000.00 per month

Benefits:

• Health insurance
• Paid time off

Work Location: In person