Media Buyer (CPL)

Job description

Roles & Responsibilities: (CPL)

Knowledge of Facebook Ads Manager & Power Editor

Understanding of custom audiences and look alike audiences

Ability to generate and install the Facebook pixel.

Strong understand of bidding techniques (AutoBid, CPC, CPM)

2-3 years’ experience of managing Facebook& Instagram)

Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.

Expert in creating ads and ad copies

Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

Familiarity with A/B and multivariate experiments

Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

Experience working with popular social media advertising platforms found in Facebook

Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results

vertical experience required Debt/Life Ins/PL/Home Imp

Performance Marketing Agency/ Affiliate Experience is a Must

Candidate Profile Essential:-

2-3 years of professional experience in managing performance campaigns

A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture

Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns

Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general

Excellent analytical, organizational, project management and time management skills.

Candidates Having PPC experience please don't apply.

Job Location: Noida

Working Days: 5 (On-site)