5 - 7 years
5 - 7 Lacs
Posted:2 days ago|
Platform:
Work from Office
Full Time
Experience: 5 + years
Develop and implement comprehensive advertising strategies across platforms such as Facebook Ads, Google Ads, and emerging channels.
Craft clear and effective ad briefings, ensuring alignment with brand objectives and target audiences.
Collaborate closely with our freelance media buyer to ensure cohesive campaign execution and performance alignment.
Creative Development & Optimization:
Lead the ideation and refinement of ad creatives, ensuring they resonate with our audience and drive conversions.
Interpret performance KPIs to inform creative adjustments and enhancements.
Performance Analysis & Reporting:
Analyze campaign performance using tools like GA4, providing clear, answer-first insights to senior management.
Translate complex data into understandable recommendations, facilitating informed decision-making.
Project Management & Cross-Functional Coordination:
Utilize Asana to manage projects, ensuring timely communication and collaboration between freelancers and in-house teams.
Act as the operational link, maintaining workflow efficiency and clarity across departments.
Minimum of 5 years of experience (preferred 7+ years due to need of proactiveness, creativity in internal getting work done exposure) in
performance marketing, with a strong track record in ad strategy and creative development.
Proficient in project management tools, specifically Asana, to coordinate cross-functional teams effectively.
Exceptional English language skills, both written and verbal, ensuring clear communication across all levels.
Demonstrated ability to lead initiatives independently, with a proactive and self-starting approach.
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