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Marketing Automation Specialist - CSA

Marketing Automation Specialist - CSA

Shobiz Experiential Communications

4 - 6 years

6 - 8 Lacs

Mumbai

Posted:1 day ago| Platform:

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Skills Required

Manager Quality Assurance Web analytics Email marketing Bfsi HTML Adobe Customer engagement SQL Salesforce Python

Work Mode

Work from Office

Job Type

Full Time

Job Description

Agency :

PivotRoots

Job Description :

PivotRoots, a Havas Company, is seeking a dynamic Marketing Automation Specialist with 4 6 years of experience to join our growing team. In this role, you will play a key part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth. You will work closely with cross-functional teams to monitor web analytics, track campaign performance, and use marketing analytics tools to derive actionable insights. The ideal candidate is detail-oriented, data-driven, and passionate about leveraging automation to enhance marketing strategies and business outcomes.

Responsibilities

Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must).
Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns.
Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution.
Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements.
Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery.

Required Candidate profile

Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus.
Experience working with BFSI clients will be an added advantage.
Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics.
Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated.
Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling.
Strong curiosity and eagerness to learn about marketing technology and automation tools.
Excellent attention to detail, organizational skills, and a proactive attitude.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.

Contract Type :

Permanent

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Marketing Automation Specialist - CSA