Marketing technology audience analyst

As an AVP, Marketing Technology Audience Analyst at Synchrony, you will play a crucial role in understanding, building, and tracking audiences across various platforms. Your primary focus will be on developing best practices for audience governance and supporting the broader audience strategy development. Your responsibilities will include performing audience analyses using internal and external data sources to optimize current audience campaigns and shape future campaign strategies. You will create data personas, collaborate with marketing partners to identify trends and audience opportunities, and work with cross-functional teams to collect data for audience insights. Additionally, you will be responsible for building audiences, managing the workflow from CRM data onboarding to audience segment delivery for programmatic and personalization campaigns. You will establish partnerships with cross-functional teams to understand their business needs and goals, delivering processes and opportunities accordingly. To qualify for this role, you should have a Bachelor's Degree with at least 5 years of experience in mining and analyzing digital audience performance. Alternatively, a minimum of 7 years of relevant experience in the financial domain will be considered in lieu of a degree. You should have a strong background in enterprise-level data sciences, analytics, and customer intelligence, with at least 3 years of professional digital marketing experience. Desired characteristics for this role include proficiency in data mining techniques and analytic programming languages such as Python, SQL, Java, SAS, and others. You should have leadership experience working with cross-functional partners and familiarity with analytic platforms and tools like Hadoop, R, Hive, and Tableau. Experience in areas such as probability and statistics, machine learning, and artificial intelligence will be advantageous. As an ideal candidate, you should be able to execute analyses with massive data sets, collaborate effectively with diverse teams, and provide strategic recommendations based on data insights. You should be a creative thinker with a history of synthesizing insights to drive business decisions and lead strategic discussions. If you meet the eligibility criteria and possess the required skills and experience, we encourage you to apply for this role. This is a Level 10 position, and the work timings are from 2:00 PM to 11:00 PM IST. For internal applicants, it is essential to understand the criteria and mandatory skills needed for the role before applying. Informing your manager and HRM, updating your professional profile, and ensuring your resume is up to date are crucial steps in the application process. Employees at Level 8 and above who meet the specified tenure requirements are eligible to apply. Join us at Synchrony and be part of a dynamic team that drives ROI, elevates brand presence, and fosters a culture of innovation in the ever-evolving market landscape.,