Marketing Strategist

As an experienced Marketing Strategist with expertise in planning and executing marketing initiatives, particularly for SaaS products, you will play a crucial role in driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies. Your responsibilities will include taking ownership of strategic planning, executing comprehensive marketing campaigns, and collaborating cross-functionally to maximize profitability and market share while ensuring consistency across all marketing efforts. To excel in this position, you should possess a Master's degree in Marketing, Business Administration, or a related field, along with 2 to 5 years of experience in marketing roles, preferably within a product company with a focus on SaaS products. Your hands-on experience in planning and executing marketing strategies, proficiency in CRM software and Content Management Systems, and strong grasp of market research techniques and data analysis will be invaluable. Your role will involve developing and implementing forward-thinking marketing strategies tailored to SaaS products, identifying and prioritizing target audience segments, crafting compelling value propositions, and conducting comprehensive research to uncover industry trends and competitive insights. You will be responsible for planning and executing data-driven demand generation initiatives across various digital channels and focusing on lead nurturing, customer retention, and reducing churn through targeted campaigns. Collaboration with product management, sales, and customer success teams will be essential to ensure cohesive marketing efforts and successful product launches. You will also be tasked with managing the marketing budget efficiently, providing regular reporting on expenditures and ROI, and staying updated on emerging SaaS marketing tools and platforms to maintain a competitive edge. Joining our organization will offer you the opportunity to work with a fast-paced team of like-minded individuals, led by an IIM alumnus, who prioritize strong values and foster a high-growth work environment that encourages learning and development. You will work alongside exceptionally talented individuals, gaining exposure to new concepts and technologies, and have the chance to experiment with innovative marketing strategies to drive continuous learning and adaptation.,