Marketing Strategist

Job Summary:

We are seeking a results-driven and strategic Marketing and Digital Strategist to lead our marketing initiatives and drive growth in the B2B IT services domain. The ideal candidate will have a strong background in digital marketing, demand generation, content strategy, and branding—specifically within the IT services or SaaS sectors.

Key Responsibilities:

• Develop and implement integrated B2B marketing strategies aligned with business goals.
• Manage digital campaigns across SEO, SEM, email, LinkedIn, and other channels to generate high-quality leads.
• Create and oversee content marketing strategies including blogs, whitepapers, newsletters, case studies, infographics, and social posts.
• Optimize website and landing pages for lead conversion and SEO performance.
• Analyze campaign metrics, website traffic, and lead funnel performance to refine strategies.
• Work closely with the sales team to support ABM (Account-Based Marketing) and nurture campaigns.
• Oversee brand messaging and ensure consistency across all touchpoints.
• Conduct competitor analysis, market research, and client insights to guide strategic decisions.
• Manage marketing automation tools (e.g., HubSpot, Mailchimp, or similar) for effective lead nurturing and CRM integration.
• Coordinate with internal teams and vendors for content, design, and tech support.

Skills & Requirements :

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
• Must have 02 to 04 years of experience in B2B marketing, preferably in IT services or SaaS industries.
• Proven expertise in developing and executing digital marketing strategies.
• Strong knowledge of SEO, PPC, social media advertising, and analytics tools (Google Analytics, SEMrush, etc.).
• Excellent content writing and storytelling skills tailored to B2B tech audiences.
• Experience working with CRM and marketing automation platforms.
• Ability to think strategically and execute hands-on.
• Strong analytical mindset and data-driven decision-making skills.
• Excellent communication, presentation, and project management skills.

Job Type: Full-time

Schedule:

• Day shift

Work Location: In person