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Accenture
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Marketing Platform Auto Senior Analyst

Marketing Platform Auto Senior Analyst

Accenture

5 - 8 years

9 - 13 Lacs

Mumbai

Posted:6 days ago| Platform:

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Skills Required

data validation campaign execution sql quality assurance debugging digital marketing email marketing project management javascript marketing automation marketing campaigns marketing analytics segmentation marketing operations seo landing page

Work Mode

Work from Office

Job Type

Full Time

Job Description

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Auto Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for Skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails.

Familiarity with ticketing/request management systems, ensuring detailed, timely updates and status tracking.

Excellent collaboration and communication skills to work with cross-functional stakeholders (marketing, data, development, project management).

Capable of following defined SOPs, checklists, and Desktop Procedures to ensure consistency and quality in campaign builds.Experience with automation and journey testing, verifying correct message flow and audience progression through lifecycle campaigns.

Working knowledge of SQL and JavaScript to support technical validation and troubleshoot campaign-related issues.

Understanding of marketing automation principles, including triggers, scheduled sends, and engagement-based logic.

Ability to analyze campaign performance metrics and assist in identifying opportunities for campaign optimization.

Strong problem-solving and debugging abilities to resolve technical or configuration issues during QA cycles.

Adherence to data privacy regulations, anti-spam laws, and industry best practices for campaign compliance.
Roles and Responsibilities: Hands-on experience with Braze, including journey workflows, audience segmentation, dynamic content, and landing page management.

Solid understanding of campaign execution processes, covering multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid).

Strong quality assurance (QA) skills with the ability to thoroughly test campaign components, data queries, and workflows for functionality and accuracy.

Proficiency in data validation, ensuring correct audience targeting, segmentation logic, and personalization in campaign setup.

Qualification
Any Graduation

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Marketing Platform Auto Senior Analyst