Marketing Platform Auto Analyst

Skill required: Marketing Operations - Adobe Campaign Classic

Designation: Marketing Platform Auto Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.

What are we looking for Customer-centric & strategic mindset, knowledge about how to drive loyalty and retentionCross-department stakeholder managementAbility to work with HTML and CSS. Solid hands-on experience in CRM or multi-channel marketing.Experience in working with CRM tools (Braze ideally, other tools considered)Good understanding of the tech CRM landscape and main trends in the industry.Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actions
Roles and Responsibilities: Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite)Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime valueOptimize campaign performance through continuous analysis and testingImprove processes and create efficiency by implementing automation strategies Forecast and report on campaign performance Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaignsRoutinely test and develop our CRM toolsReport to CRM management regularly on the status of activities/campaigns.

Liquid and SQL knowledge is required
Qualification
Any Graduation