Marketing Operations - Analyst

As a CRM Specialist at Keka, you will play a crucial role in implementing, customizing, and managing our CRM system effectively. Collaborating closely with the Head of Revenue Operations, as well as our sales, marketing, and customer support teams, you will ensure that our CRM system aligns with our business goals and objectives. Your expertise in HubSpot and Salesforce CRM will be pivotal in streamlining processes, enhancing data accuracy, and improving the overall customer experience. Your responsibilities will include: - Demonstrating proficiency in Hubspot and Salesforce, particularly in Marketing Hub, Sales Hub, Service Hub, and Ops Hub. - Customizing HubSpot CRM to suit our organization's specific requirements, such as creating custom properties, contact records, and lead scoring models. - Integrating HubSpot CRM with other third-party tools and platforms used by various teams to ensure smooth data flow and communication. - Managing data integrity by overseeing data imports, cleansing, and conducting regular quality checks, while implementing best practices for data organization and storage. - Developing and implementing workflow automations, email marketing automation, and lead-nurturing campaigns within HubSpot CRM to enhance efficiency and productivity. - Generating custom reports and dashboards, analyzing sales and marketing data, and providing actionable insights to the team. - Training team members on HubSpot CRM best practices, guidelines, and new features to maximize user adoption and proficiency. - Continuously optimizing and improving CRM processes, workflows, and configurations to enhance user experience and drive better results. - Providing technical support and troubleshooting assistance to CRM users to resolve any issues or challenges they encounter. Additionally, proficiency in other tools such as Ad Platforms, Onboarding tools, Dialer tools, Forecasting tools, Conversation AI platforms, Data warehouse, Product analytics tools, Service and Success tools, and Advanced Excel are preferred. To qualify for this role, you should have: - A Bachelor's degree in a related field or equivalent work experience. - Proven experience as a Hubspot CRM & Salesforce professional with a deep understanding of HubSpot CRM functionalities. - Strong knowledge of CRM best practices, lead management, and marketing automation. - Proficiency in data management and data analysis. - Excellent communication and interpersonal skills. - Attention to detail with a focus on accuracy. - Ability to work collaboratively in a team-oriented environment. - HubSpot CRM certifications (HubSpot Academy) would be a plus.,