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5.0 - 9.0 years

0 Lacs

chennai, tamil nadu

On-site

At Zocket, you are contributing towards building the future of how businesses utilize AI to automate and scale their marketing workflows. The mission is focused on simplifying decision-making, reducing manual effort, and enabling marketing outcomes with minimal human intervention, all powered by next-gen Agentic AI systems. As an AI Product Manager, your role involves working at the convergence of advertising platforms, enterprise user workflows, and autonomous AI capabilities. You will be responsible for leading the development of AI-driven tools that assist and increasingly act on behalf of marketers to plan, launch, and optimize campaigns across channels like Google and Meta. Your key responsibilities include defining and driving the roadmap for AI-powered features across the Zocket platform, with a strong emphasis on ad campaign workflows, targeting, optimization, and reporting. Collaboration with engineering, design, marketing, and AI/ML teams is essential to build product experiences that support intelligent decision-making and autonomous execution. Staying abreast of developments in the Meta and Google Ads ecosystems to identify opportunities for product enhancement is crucial. Moreover, you will be tasked with identifying areas where agentic AI can enhance marketer productivity and campaign efficiency, utilizing qualitative insights and quantitative data to guide prioritization, iteration, and measure product success. Alignment of product direction with business and market strategy in collaboration with leadership and GTM teams is also part of your responsibilities. The ideal candidate for this role possesses 4-8 years of product management experience in B2B SaaS, MarTech, AdTech, or AI-led platforms. Exposure to ad platforms such as Google Ads, Meta Ads, or similar, experience working on enterprise-grade marketing tools or platforms, strong analytical and product intuition with a user-first mindset, familiarity with productizing ML models, and excellent written and verbal communication skills are essential requirements. Additionally, hands-on experience or deep understanding of Agentic AI systems, exposure to task orchestration tools, agent frameworks, or real-time decision engines, and experience designing decision-support or automation-heavy products in complex domains are considered advantageous. Joining Zocket offers you the opportunity to be part of a team that is redefining how businesses leverage AI to run marketing with intelligence and speed. You will have the autonomy to lead high-impact, AI-first initiatives, work directly with founders and senior leadership, and contribute to shaping a platform that caters to enterprise users at scale across various geographies and industries. If you are enthusiastic about moving fast, solving complex problems, and contributing to the next era of intelligent marketing, Zocket is the place for you.,

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1.0 - 4.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Job Description for Performance Marketing Specialist Performance Marketing Specialist Position in Bangalore We are seeking a dynamic Performance Marketing Specialist to join our team in Bangalore. This role is ideal for individuals with 1-4 years of experience who are proficient in managing paid media campaigns and optimizing performance across various ad platforms. As a full-time, in-office position, this opportunity allows you to leverage analytical tools to drive business results through effective marketing strategies. Key Responsibilities Develop and execute paid media strategies across multiple channels to meet business objectives. Monitor and optimize marketing campaigns to ensure maximum efficiency and effectiveness. Analyze campaign performance data to provide actionable insights and recommendations. Collaborate with cross-functional teams including creative, content, and tech teams to enhance campaign performance. Manage budgets and forecasts related to performance marketing initiatives. Maintain up-to-date knowledge of the digital marketing industry and trends. Required Skills Expertise in Paid Media Strategy development and execution. In-depth experience with Campaign Optimization techniques. Adept at Performance Tracking using leading analytics tools. Solid understanding of Data Interpretation for making informed decisions. Familiarity with major Ad Platforms like Google Ads, Facebook Ads Manager etc. Proficient use of Analytics Tools such as Google Analytics, SEMrush, or similar platforms. Experience Range 1-4 years Job Timing This position requires an in-office presence during standard business hours. Job Type This is a full-time role located in our Bangalore office. If you are passionate about digital marketing and have a proven track record of success in performance-driven roles, we would love to hear from you. Please apply with your resume detailing your experience relative to our requirements. Join us in driving impactful marketing strategies that deliver real business results! Paid Media Strategy ,Campaign Optimization,Performance Tracking ,Data Interpretation,Ad Platforms,Analytics Tools Show more Show less

Posted 2 days ago

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3.0 - 7.0 years

0 Lacs

hyderabad, telangana

On-site

As a CRM Specialist at Keka, you will play a crucial role in implementing, customizing, and managing our CRM system effectively. Collaborating closely with the Head of Revenue Operations, as well as our sales, marketing, and customer support teams, you will ensure that our CRM system aligns with our business goals and objectives. Your expertise in HubSpot and Salesforce CRM will be pivotal in streamlining processes, enhancing data accuracy, and improving the overall customer experience. Your responsibilities will include: - Demonstrating proficiency in Hubspot and Salesforce, particularly in Marketing Hub, Sales Hub, Service Hub, and Ops Hub. - Customizing HubSpot CRM to suit our organization's specific requirements, such as creating custom properties, contact records, and lead scoring models. - Integrating HubSpot CRM with other third-party tools and platforms used by various teams to ensure smooth data flow and communication. - Managing data integrity by overseeing data imports, cleansing, and conducting regular quality checks, while implementing best practices for data organization and storage. - Developing and implementing workflow automations, email marketing automation, and lead-nurturing campaigns within HubSpot CRM to enhance efficiency and productivity. - Generating custom reports and dashboards, analyzing sales and marketing data, and providing actionable insights to the team. - Training team members on HubSpot CRM best practices, guidelines, and new features to maximize user adoption and proficiency. - Continuously optimizing and improving CRM processes, workflows, and configurations to enhance user experience and drive better results. - Providing technical support and troubleshooting assistance to CRM users to resolve any issues or challenges they encounter. Additionally, proficiency in other tools such as Ad Platforms, Onboarding tools, Dialer tools, Forecasting tools, Conversation AI platforms, Data warehouse, Product analytics tools, Service and Success tools, and Advanced Excel are preferred. To qualify for this role, you should have: - A Bachelor's degree in a related field or equivalent work experience. - Proven experience as a Hubspot CRM & Salesforce professional with a deep understanding of HubSpot CRM functionalities. - Strong knowledge of CRM best practices, lead management, and marketing automation. - Proficiency in data management and data analysis. - Excellent communication and interpersonal skills. - Attention to detail with a focus on accuracy. - Ability to work collaboratively in a team-oriented environment. - HubSpot CRM certifications (HubSpot Academy) would be a plus.,

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