Marketing Lead

Job role

Location

Professional Experience Requirement:

• Corporate Experience:

  Minimum

  8 years

  of professional experience, preferably within large businesses or luxury/premium/lifestyle brands.

• Retail Marketing Focus:

  Proven expertise in

  offline retail marketing

  with a sound understanding of the Indian consumer landscape.

• 360° Campaign Execution:

  Demonstrated ability to develop and execute integrated, 360-degree marketing campaigns (including seasonal launches, product unveilings, and promotions) that drive customer engagement and measurable ROI.

• Direct Marketing & CRM:

  Experience in executing loyalty programs, VIP client engagement initiatives, and managing direct communication sales (e.g., email, WhatsApp, SMS).

Public Relations & Media

• Media Relations:

  A well-established network with fashion/lifestyle media, journalists, and influencers.

• PR Metrics Management:

  Experience in managing and tracking PR value, Share of Voice (SOV), and press sample ROI.

Event & Celebrity Management

• Event Planning:

  Proven track record in conceptualizing and executing high-impact events and in-store activations.

• Celebrity & Influencer Engagement:

  Experience in identifying, onboarding, and managing brand ambassadors or celebrity influencers, ensuring alignment with brand values.

Data-Driven & Cross-Functional Collaboration

• Analytical Mindset:

  Ability to use analytics tools to track KPIs (e.g., organic traffic, social media growth, conversion rates, CTR) and optimize campaigns accordingly.

• Stakeholder & Team Collaboration:

  Demonstrated experience working with cross-functional teams (retail, operations, digital, merchandising) and managing stakeholders, including global brand teams and local partners.

Preferred Criteria:

• Luxury Experience:

  Prior experience specifically with luxury brands (jewelry, fashion, or beauty).

• Educational Background:

  Preferably an MBA passout with an A+ or A grade from a reputed institution.