Marketing Head - Pathology and Diagnostic

Job Title: Marketing Head

Location: Viman Nagar, Pune

Organization: My MD Dr (3409Tech Ventures Pvt. Ltd.)

About Us:

My MD Dr. is a healthcare provider dedicated to delivering comprehensive healthcare

services, including Home Visits, In-Clinic consultations, Lab Tests, and Medicine Delivery.

Our mission is to make healthcare accessible and of the highest quality for all our patients.

Role Overview:

We are seeking an experienced and dynamic Marketing Head with 5 to 8 years of

experience, preferably from a pathology firm or healthcare industry background. The ideal

candidate will be responsible for developing, implementing, and managing marketing

strategies to grow brand awareness, drive patient acquisition, and support the overall

business objectives. Manage budgets, analyze trends, and oversee field teams to achieve

business goals. This role requires strong leadership, strategic thinking, and the ability to

build relationships with key stakeholders.

Key Responsibilities:

- Develop and execute comprehensive marketing plans and campaigns (digital and

offline) to promote our services.

- Build brand presence across Pune and surrounding areas.

- Plan and manage promotional activities, events, and partnerships with clinics,

hospitals, and diagnostic centres.

- Oversee digital marketing initiatives including SEO, SEM, social media, and

content marketing.

- Manage and optimize patient acquisition funnels across various channels.

- Conduct market research to identify new opportunities and trends.

- Collaborate closely with the operations, medical, and sales teams.

- Analyze marketing metrics and ROI to optimize campaigns and improve

performance.

- Manage relationships with external vendors, agencies, and partners.

- Lead a small marketing team and guide their activities for maximum impact.

Requirements:

- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or

a related field (MBA preferred).

- 3 to 8 years of experience in healthcare marketing, preferably in pathology labs,

diagnostic centres, hospitals, or healthcare startups.

- Strong understanding of healthcare marketing, branding, and lead generation

strategies.

- Hands-on experience with digital marketing tools and analytics platforms.

- Excellent communication, leadership, and project management skills.

- Ability to think strategically and execute tactically.

- Comfortable working in a fast-paced and growing environment.

Preferred:

Experience working with pathology labs, diagnostic firms, healthcare chains, or home

healthcare companies.

Knowledge of Pune healthcare market dynamics.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person