Marketing Executive

Job Title: Marketing Executive

Department: Marketing

Location: Shillong (Local highly preferably)

Employment Type: Full-time

Salary: - Best of the Performance

Job Summary:

The Marketing Executive is responsible for planning, developing, and executing strategic marketing initiatives to promote the brand, drive business growth, and enhance engagement. The role involves managing campaigns, digital presence, market research, partnerships, and brand positioning.

Key Responsibilities:

• Develop and implement short-term and long-term marketing strategies.

• Prepare annual marketing budgets and ensure cost-effective planning.

• Analyse market trends and competitor behaviour to identify new opportunities.

• Maintain consistent brand messaging across all platforms.

• Plan and execute promotional events, seasonal campaigns, and partnerships.

• Manage content creation for brochures, flyers, advertisements, and other materials.

• Oversee the organisation’s presence on social media and digital platforms.

• Run paid campaigns (Google Ads, Facebook/Instagram) and track performance.

• Optimize website traffic and engagement using SEO/SEM techniques.

• Handle media relations, press releases, and publicity events.

• Represent the Institute’s events, exhibitions, and trade shows.

• Collaborate to align marketing efforts with sales targets.

• Generate leads through marketing activities and support conversion strategies.

• Monitor guest feedback and online reputation (TripAdvisor, Google Reviews, etc.

• Track marketing performance metrics and ROI.

• Prepare monthly marketing reports and submit them to senior management.

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 3-5 years of experience in hospitality or service sector marketing.

• Strong understanding of digital marketing tools and analytics.

• Excellent communication, leadership, and project management skills.

• Creativity with strong attention to detail.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Food provided

Schedule:

• Day shift

Language:

• English (Preferred)

Work Location: In person