Marketing, Branding & Content Specialist(Experience in E-Commerce/Hyperlocal Platforms)

You are a multi-skilled professional with expertise in Marketing, Branding, and Content Creation. Your role involves strategizing, executing, and managing digital and offline campaigns. It is essential to have prior experience in e-commerce or hyperlocal businesses, along with a passion for enhancing visibility, engagement, and overall growth. You should hold a Bachelor's degree in Marketing, Mass Communication, Business, or a related field, along with at least 4 years of experience in marketing, branding, or content creation, preferably in e-commerce or hyperlocal startups. An MBA in Marketing or Communication is preferred but not mandatory. Your key skills should include a strong command over digital marketing such as SEO, SEM, Meta/Google Ads, and Email Campaigns. Additionally, you should have an understanding of offline marketing strategies like BTL, ATL, field activations, and vendor promotions. Expertise in brand positioning, storytelling, and campaign planning is crucial, as well as creative writing and visual storytelling for various platforms. Knowledge of tools like Canva, Google Analytics, Meta Ads Manager, and basic design tools is required. Being bilingual in Hindi and English for content writing is considered a plus. Your core responsibilities will involve planning and executing integrated digital + offline marketing campaigns, promoting brand visibility through various channels, and continuously tracking and optimizing campaign performance. In terms of branding, you will be responsible for building a strong brand identity, strategizing local branding initiatives, and ensuring brand consistency across all touchpoints. For content writing, you will be expected to create compelling and action-driven content for different mediums, understand the local customer mindset for effective messaging, and collaborate with design and sales teams to align content with branding and marketing objectives. Preferred industry backgrounds for this role include Quick Commerce/Hyperlocal delivery, e-commerce platforms, multi-vendor marketplaces, and startups with a digital + local market focus.,