Marketing Automation Specialist Marketo Associate

5 - 10 years

5 - 9 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Description

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Marketing Automation Specialist Marketo Associate
Description
Job Description
We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity.
The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, we d love to connect.
Skills
Key Skills
  • 3 5 years of experience working with Marketo.
  • Proficient in building and deploying email campaigns, nurture flows, and lead scoring models.
  • Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo.
  • Knowledge of CRM integration and sync-related troubleshooting.
  • Understanding of marketing data hygiene, list management, segmentation, and campaign reporting.
  • Ability to define and support lead lifecycle processes, including MQLs and lead routing rules.
  • Familiarity with A/B testing methodologies and campaign performance optimization.
  • Good communication and stakeholder management skills.
  • Attention to detail with the ability to maintain a clean and scalable Marketo instance.
Responsibilities
Roles and Responsibilities
  • Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo.
  • Create and manage Marketo assets, including landing pages, forms, and workflows.
  • Optimize campaign performance through A/B testing, data analysis, and reporting.
  • Maintain accurate data through segmentation, list hygiene, and CRM sync checks.
  • Implement and document scalable campaign processes and consistent naming conventions.
  • Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models.
  • Monitor and improve email deliverability, bounce rates, and overall campaign health.
  • Troubleshoot issues with campaign execution, integrations, or sync errors.
  • Ensure ongoing Marketo instance hygiene and governance.
  • Act as the primary point of contact for client stakeholders regarding campaign execution.
Position: Marketing Automation Specialist Marketo Associate
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