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Marketing Automation Specialist Marketo Associate

Marketing Automation Specialist Marketo Associate

Grazitti Interactive

5 - 10 years

5 - 9 Lacs

Panchkula

Posted:5 days ago| Platform:

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Skills Required

Data analysis Marketing operations Routing data integrity Troubleshooting Stakeholder management CRM Ajax marketing automation Support Lead

Work Mode

Work from Office

Job Type

Full Time

Job Description

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Marketing Automation Specialist Marketo Associate

Description

Job Description

We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity.

The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, we d love to connect.

Skills

Key Skills

3 5 years of experience working with Marketo.
Proficient in building and deploying email campaigns, nurture flows, and lead scoring models.
Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo.
Knowledge of CRM integration and sync-related troubleshooting.
Understanding of marketing data hygiene, list management, segmentation, and campaign reporting.
Ability to define and support lead lifecycle processes, including MQLs and lead routing rules.
Familiarity with A/B testing methodologies and campaign performance optimization.
Good communication and stakeholder management skills.
Attention to detail with the ability to maintain a clean and scalable Marketo instance.

Responsibilities

Roles and Responsibilities

Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo.
Create and manage Marketo assets, including landing pages, forms, and workflows.
Optimize campaign performance through A/B testing, data analysis, and reporting.
Maintain accurate data through segmentation, list hygiene, and CRM sync checks.
Implement and document scalable campaign processes and consistent naming conventions.
Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models.
Monitor and improve email deliverability, bounce rates, and overall campaign health.
Troubleshoot issues with campaign execution, integrations, or sync errors.
Ensure ongoing Marketo instance hygiene and governance.
Act as the primary point of contact for client stakeholders regarding campaign execution.

Position: Marketing Automation Specialist Marketo Associate

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Marketing Automation Specialist Marketo Associate