Market Research Analyst

1 - 4 years

3 - 7 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • This role monitors competitive product offerings, identifies key economic or industry indicators that could impact forecasts, and highlights emerging opportunities in vertical markets or underpenetrated geographies
  • This position provides insight in Enerpac performance in product sales, order trends, channel development and commercial activities
  • The analyst will collaborate closely with marketing and sales to drive actionable insights that inform growth initiatives and commercial planning
  • This role is based in either our Madrid or Mallabia, Spain, office and reports to the Director of Pricing and Market Analysis
  • Occasional travel (10-20%) may be required
  • Work Schedule: Monday Friday; evenings and weekends may be required We believe that being in-office together strengthens relationships, builds trust, and fosters teamwork, creating a culture where both careers and our company thrive
  • Currently, our in-office schedule is Tuesday through Thursday
  • Beginning September 1, 2025, we will transition to an in-office schedule of Monday through Thursday, with Friday as an optional work-from-home day, balancing collaboration and flexibility
  • Additionally, our dress code is always Business Casual, ensuring a professional yet comfortable work environment What you will do: Executes market research projects that answer specific business questions related to products, sales data, economic trends etc
  • Conduct ongoing competitive analysis, including benchmarking of product features, and positioning across key competitors in the industrial tools space
  • Formulates and completes (Power BI) reports on time ensuring insights in sales and order trends for product lines, sales channels and sales regions
  • Supports the sales and marketing function in reporting results on promotions, campaigns and commercial activities
  • Makes conclusive recommendations based on the research findings fueling strategic decision making, direction of marcom efforts and prioritizing promotional activities Analyze market trends, customer segments, macroeconomic indicators, and industry reports to assess risks and opportunities affecting demand forecasts
  • Identify and evaluate new vertical markets or geographies with high growth potential based on market size, fit, and competitive landscape

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