Job Title: Manager Integrated Media Planning
Role Summary:
As a Manager Integrated Media Planning & Operations, you will drive both strategic media planning and seamless execution for a leading fashion eCommerce client. This role demands a highly detail-oriented and performance-driven marketer with proven experience in digital media, campaign management, and eCommerce optimization. You will be responsible for developing data-led media strategies, ensuring flawless end-to-end campaign operations, and delivering measurable business results that align with seasonal trends and shopper behaviour.
Key Responsibilities
- Develop and execute full-funnel omnichannel media strategies across digital, programmatic, and performance channels tailored to eCommerce objectives.
- Translate complex business and merchandising goals into strategic media plans aligned with product seasonality and category growth.
- Make data-driven adjustments to media strategy in response to real-time performance signals and evolving market dynamics.
- Contribute to new business pitches and planning sessions with a focus on growth and ROI in the eCommerce retail space.
- Own campaign setup, trafficking, tagging, pacing, and optimization across Google, Meta, TikTok, and programmatic platforms, ensuring delivery
- accuracy and adherence to timelines.
- Implement robust quality control checks and operational processes to minimize errors and ensure campaign precision across all touchpoints.
- Troubleshoot delivery or tracking issues proactively in collaboration with ad operations and platform teams.
- Automate repetitive tasks and refine workflows to improve speed, efficiency and executional excellence.
- eCommerce & Platform Expertise
- Apply a deep understanding of eCommerce performance metrics ROAS, CPA, AOV, LTV and digital shopper behaviour, particularly within the fashion vertical.
- Execute and optimize campaigns using Google Shopping, dynamic product ads (DPA), and catalog-based formats across Meta and TikTok.
- Use product feed management, CRM audiences, and conversion APIs to enhance targeting precision and performance outcomes.
- Align campaigns closely with inventory dynamics, seasonal trends, and promotional calendars.
Financial Oversight & Process Management
- Manage and monitor large-scale media budgets, ensuring optimal pacing, platform-level efficiency, and maximum ROI.
- Build financial forecasts and scenario models based on performance trends and planned investments.
- Review and approve invoices, handle discrepancy resolution, and ensure alignment between campaign delivery and financial records.
- Partner with internal finance teams to establish clear spend recognition and reporting practices.
- Cross-Functional Collaboration
- Collaborate across analytics, SEO/SEM, creative, and client service teams to
- build and execute integrated campaigns.
- Facilitate performance review meetings, planning sessions, and real-time
- optimizations through structured coordination.
- Promote a culture of operational excellence by refining planning processes, improving documentation standards, and encouraging knowledge-sharing
- across departments.
- Partner with analytics teams to develop testing plans and derive actionable insights for future planning cycles.
Client Communication & Reporting
- Present media strategies, campaign performance, and post-analysis insights to senior client stakeholders with clarity and impact.
- Conduct Quarterly Business Reviews (QBRs) linking campaign results to broader eCommerce business goals.
- Develop clear and compelling performance dashboards that translate complex media metrics into actionable business insights.
Qualifications Experience
- Minimum 5 years of experience in media planning and campaign execution, ideally within the eCommerce or retail sector.
- Proven track record of managing performance-driven campaigns across Google Ads, Meta, TikTok, and programmatic platforms.
- Strong understanding of fashion eCommerce funnels, product feeds, audience segmentation, and shopping campaign optimization.
- Proficiency in tools such as DCM, Meta Ads Manager, Google Analytics, and campaign management platforms.
- High attention to detail with strong analytical and problem-solving skills.
- Strong communicator capable of simplifying complex media performance narratives for clients and internal stakeholders.
- Able to independently manage multiple workstreams in a fast-paced, results-oriented environment.
Why Join Wildnet -
-
Established Industry Leader
: 15+ years of expertise in digital marketing and IT services; among the pioneers in Indias digital space. -
Great Place to Work Certified
: Recognized for fostering a flexible, positive, and people-first work culture. -
Learning & Growth
: Fast-paced environment with ongoing training, career advancement, and leadership development opportunities. -
Health & Wellness Benefits
: Comprehensive insurance and wellness support for employees and their families. -
Work-Life Balance
: Flexible Working Hours , 5-day work week and generous leave policy to support personal well-being. -
Exposure to Top Clients
: Work on diverse projects with leading global brands across industries
