Manager, Marketing Operations

Manager, Marketing Operations

Supervisory Responsibilities:

• Leads a global team of Marketing Operations specialists, empowering them to do their best work and drive impactful results together.
• Oversee and understand team coverage model and proactively recommend staffing plans
• Recruits, interviews, hires, onboards, and continuously trains team members to achieve high performance
• Manages the day-to-day workflow of the team
• Establish clear team goals, priorities, and performance metrics that are aligned with organizational objectives
• Conduct regular one-on-ones, performance reviews, and feedback sessions to support individual growth and enforce company policies

Essential Duties/Responsibilities:

• Architect and scale HubSpot email execution strategy and automation, including multi-stream nurtures, complex workflows, and behavioral triggers
• Partner across the marketing organization to streamline processes and operationalize full-funnel lead lifecycle management including deliverability, scoring, segmentation, and routing.
• Collaborate with senior leadership to execute marketing strategies and find solutions by bringing valuable insights and best-in-class recommendations to the table that improve performance
• Lead the development and execution of our data strategy, including master data management, Hubspot-Salesforce taxonomy (custom objects & bi-directional field mapping), deliverability best practices, and data integrity
• Advise on email, webinar, and landing page operational strategy, optimizing for conversion and making recommendations aligned with best practices
• Act as the go-to expert for systems and data quality, troubleshooting workflows, ensuring data hygiene, and supporting mission-critical initiatives for the marketing team
• Build and maintain clear documentation for processes, systems architecture, and SOPs to support consistency and scalability
• Continuously look for opportunities to automate, simplify, or improve how marketing operations works
• Apply Agile principles across project planning and execution to testing, rollout, and performance reporting
• 5% Travel Required

• Expert-level proficiency in HubSpot
• Hands-on-keyboard experience with best-in-class marketing technology platforms, examples include Salesforce, Outreach, Qualified, Clay, LeanData, Goldcast
• Ability to successfully connect marketing and sales systems to streamline efforts like ABM, highvolume lead gen, and customer expansion
• Proficient with digging into data and visualization tools, making sense of trends with clear, actionable takeaways
• Clear communicator, collaborative teammate, and a natural problem solver with great leadership instincts and organizational skills

Required Education and Experience:

• Bachelor s degree in business, marketing, or equivalent experience
• Hubspot, Qualified, Salesforce and GA certifications
• Experience with project management software (i.e., Asana, Monday.com, etc.) and can keep complex workflows moving smoothly
• Experience running multi-channel marketing campaigns end-to-end from execution and tagging to performance analysis and turning insights into recommendations
• 4-6 years of experience in B2B Marketing Operations, with a strong grasp of what drives growth
• 2+ years of deep, practical experience using HubSpot
• 2+ years of leadership experience

Preferred Education and Experience:

• Bachelors degree in MIS, Data Analytics, or equivalent experience
• Basic HTML/CSS knowledge for troubleshooting
• Deep knowledge of email deliverability and domain health
• Experience with predictive analytics to drive smarter decisions
• Experience managing systems across multiple brands or teams

Physical Requirements:

• Prolonged periods of working on a computer