Demand Marketing Manager

Job Description

As a Demand Marketing Manager, you will execute tactical program and project plans to create new logo and whitespace pipleine in Club, Boutique or Non-Profit markets as assigned. You will work across marketing to fine-tune campaign-specific strategies and effectively roll them out to achieve marketing-sourced and pipeline and booking goals. You will also: Understand the products and brands within their market, their unique value props and how they work together to effectively own their market Understand the ideal customer profiles and personas in the market, their pain points and buying criteria Plan and execute quarterly demand generation plans to achieve annual marketing sourced pipeline targets as assigned for programs such as events, digital marketing, sales campaigns, website CRO and SEO, advertising and email nurtures required Coordinate across marketing to execute to best practices for all marketing channels Manage the execution, tracking and optimization of the marketing plan they create by coordinating with key stakeholders in operarations, content, web, paid media and events teams. Ensure reporting is delivered as assigned and flag any gaps to execution on impact and budget. Execute to assigned budget to ensure appropriate return on marketing investment and proper vendor management Establish A/B Test plans and create optimized process for campaign performance Assist with creating tactical goals for the demand marketing team Review and QA of all marketing deliverables to ensure consistency to brand and messaging standard and to ensure high quality Budget Responsibility: This position can spend within approved brand budget allocation and within approved per-project or campaign levels Bachelors Degree in relevant field like Marketing, Communication, or Business Two (2) to Four (4) years of relevant experience One (1) to two (2) years in B2B Marketing in a demand generation role Proven exper