Manager- Marketing Analytics & Program Management

As a data-driven and process-oriented Partner Marketing Operations & Analytics leader at Freshworks, you will play a key role in enabling the operational backbone of our partner marketing engine. Your focus will be on driving scale, accountability, and actionable insights across global partner programs to ensure high-impact go-to-market collaborations with strategic partners, resellers, and alliances. Your responsibilities will include: Marketing Operations: - Building and managing scalable partner marketing processes, systems, and workflows. - Ensuring seamless project management of co-marketing programs through automation and templates. - Collaborating with channel sales, finance, and global marketing teams to ensure alignment on partner programs and operations. Analytics & Reporting: - Owning end-to-end analytics for partner marketing and tracking performance metrics such as campaigns, ROI of MDF investments, pipeline influence, and partner-sourced metrics. - Creating and maintaining dashboards to measure program effectiveness, attribution, and funnel conversions by region and business segment. - Presenting actionable insights and recommendations to senior stakeholders across marketing, partnerships, and sales. Budget & Compliance: - Managing partner marketing budgets, co-op/MDF allocation, usage tracking, and reporting. - Ensuring data integrity, partner compliance, and accurate documentation of activities for internal and external audits. Tech Stack Ownership: - Acting as the power user for marketing tools such as Allbound, PMC, Power BI, Marketo, Salesforce, and other MDF platforms. - Driving enhancements and integrations to support scale and improve the partner experience. Cross-Functional Collaboration: - Working closely with regional marketing, partner enablement, and operations teams to align metrics and drive consistency. - Supporting partner communications with insights, success stories, program outcomes, effectiveness, and reporting deliverables. Qualifications: - 8-10 years of experience in marketing operations, partner/channel marketing, or marketing analytics roles. - Strong analytical background with fluency in CRM (Salesforce), marketing automation (Marketo, HubSpot), and BI tools (Tableau, Power BI). - Demonstrated experience supporting or scaling partner programs and understanding of MDF/co-marketing execution. - Proven ability to synthesize complex data into clear, actionable insights. - Detail-oriented with strong project management skills and the ability to manage multiple initiatives simultaneously. - Excellent communication and stakeholder management skills. Experience working in B2B SaaS, technology, or partner ecosystem environments is a plus. If you are looking to make a real impact with a fresh vision of how the world works, come build it with us at Freshworks. Join our team of over 4,500 employees worldwide to create exceptional customer and employee experiences through uncomplicated service software.,