Manager – Buzz Marketing

Manager – Buzz Marketing

📌 Please Note: This is a 6-day work week, work-from-office (WFO) only, and an individual contributor role. Apply only if you're comfortable with these requirements.

Campaign Development

▪ Plan and execute creative online and offline buzz campaigns targeted at Gen Z

▪ Work directly with the Founding Executive President for ideation and approvals

Youth Engagement

▪ Build and manage student ambassador networks

▪ Encourage user-generated content and drive organic community buzz

Cultural Relevance

▪ Track and act on real-time trends, festivals, pop culture, and youth conversations

▪ Use influencer collaborations, meme marketing, and guerrilla tactics for high-impact visibility

On-ground Activation

▪ Drive brand presence at youth events, campuses, and hangout zones

▪ Coordinate with internal teams for seamless execution

Monitoring & Feedback

▪ Track buzz performance metrics and engagement

▪ Share insights and feedback regularly with leadership

Education

▪ Postgraduate degree in Marketing, Communications, Media, or Public Relations preferred

Experience

▪ 5–6 years in buzz marketing, brand activations, youth outreach, or content-driven roles

▪ Background in journalism, media, or content startups is a plus

▪ Experience in higher education or youth brands will be an advantage

Skills & Qualities

▪ Strong creative instincts and trend-spotting ability

▪ Hands-on executor, confident communicator

▪ Self-driven, agile, and deeply connected to Gen Z culture

▪ Comfortable working directly with senior leadership

Work Schedule:

Full-time, 6-day work week. Flexibility required to support weekend events when necessary

Location:

• ATLAS SkillTech University, Tower 1, Equinox Business Park, Off BKC, LBS Marg, Kurla (W), Mumbai – 400070