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Epsilon Data Management
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Lead Generation Analyst

Lead Generation Analyst

Epsilon Data Management

20 - 25 years

50 - 100 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

MS Office suite Career development Digital media Operational excellence Billing HTML Account management Digital marketing Performance monitoring Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Why we re looking for you: You will be responsible for the implementation of Lead Generation campaigns alongside the management and delivery of these campaigns. managing and delivering these. You will also help with building strategies, optimisations and reporting on campaign performance.You will be responsible for building relationships with brands, agencies, and publishers. We operate a multi-channel environment enabling you to work across Email, Content, Affiliate, Social etc. You will need to deliver against timelines and deadlines and be able to juggle multiple accounts with various priorities. You will work directly with Business Development teams. What you will enjoy in this role With over 20+ years of experience, CJ Affiliate is the most trusted and established name in affiliate marketing. As a performance-based marketing channel, we help advertisers acquire new customers and increase sales to current customers while facilitating compensation to publishers for every action they drive. We reach billions of consumers by creating fair, transparent, and successful partnerships between advertisers and publishers. We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people. Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with innovative solutions, strategies, and support that drive meaningful results. Responsibilities Driving our lead generation campaigns, Serve as the primary point of contact. Understand client objectives and deliver exceptional customer experiences for lead generation campaigns. Develop and implement account strategies to drive growth and revenue. Provide end-to-end campaign solutions and optimize publisher performance. Develop campaign strategies through post-campaign analysis and new budget approvals. Coordinate with Account management teams to carry out various reporting and competitor tracking tasks. Maintaining account performance, account integrations, billing and use of Salesforce Understand client needs and objectives and provide strategic advice to achieve their goals. Campaign setup for clients, then supporting all queries on publisher account setups. This requires technical knowledge on pixel implementation, tracking solutions via 1st and 3rd party platforms Closely align with the team towards common goals around achieving operational excellence, Publisher recruitment and working closely with CJ s Publisher Development Team, daily conversations with publishers to push delivery and increase performance Monitor account performance closely and work with Account Management team, report any unusual spikes and lows in the accounts. Manage inquiry queues: Network Quality, Order Inquiries, Finance Contribute to mass communication to both educate publishers on CJ initiatives or educate advertisers on publisher opportunities. Troubleshoot tracking links and campaign-related queries. Stay up-to-date with industry trends and standard processes for lead generation. Review pending advertisers offers and applications to generate new revenue-building opportunities. Review affiliate publisher pages and report discrepancies. Deliver on adhoc reporting requests Qualifications What we look for: Strong written and verbal communication skills A graduate in any discipline. 3-5 years of exposure in digital media/client services role preferred Be a team player and work in a fast-paced environment Intermediate knowledge on MS office suite Basic knowledge of Affiliate Marketing, Lead Generation Passion towards learning digital marketing and its nuances. A quick learner and a curiosity quotient Strong written and verbal communication skills Be a team player and work in a fast-paced environment You are proficient in Microsoft Office, especially Excel, PPT You have strong analytical skills. HTML knowledge an added advantage Excellent organizational and communications skills with a strong attention to detail Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem.

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Lead Generation Analyst