Lead - Field Marketing

Keka Technologies

5 - 10 years

6 - 10 Lacs

Hyderabad

Posted:3 days ago| Platform:

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Skills Required

B2B Sales Field marketing Project management UPS HR cxo SQL Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Own the event-led revenue pipeline, with quarterly targets for SQLs, demo bookings, and influenced ARR
Design and execute 50 -70 annual events (virtual and in-person), each mapped to audience intent and sales stage
Deliver event-to-demo conversion rates of 15-25% depending on format and audience
Collaborate with sales, partnerships, content, and brand teams to build integrated pre- and post-event campaigns
Track and report performance metrics: cost per SQL, demo conversion rates, pipeline influence, and follow-up engagement
Continuously refine formats and messaging based on data and feedback

What we're looking for

5+ years of event-specific experience you've owned the full lifecycle of B2B events, not just supported them
Proven ability to drive 6- or 7-figure pipeline through events
Deep understanding of HR professionals how they think, what they value, and how to engage them
Experience running CXO-level formats (roundtables, executive dinners, offsites) as we'll as high-scale summits
Strong project management and attention to detail from agenda flow to follow-ups

What you'll love about this role

Full ownership of a high-impact growth lever
The opportunity to directly contribute to revenue targets
A fast-moving team that values results over hierarchy
Freedom to test new formats, tools, and ideas
The chance to shape how HR leaders experience Keka

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