Email & CRM Marketing - International

OYO

4 - 9 years

4 - 9 Lacs

Gurugram

Posted:Just now| Platform:

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Skills Required

Performance Metrics Budgeting And Forecasting Email Marketing CRM Strategy Performance Marketing Marketing Strategy Email Marketing Campaign Customer Segmentation Marketing Campaigns Campaign Management Customer Retention Ab Testing Funnel Management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

Senior CRM Associate

Key Responsibilities

Own and execute
end-to-end CRM campaigns
(Email, SMS, WhatsApp, Push) across web and app platforms for the US and other key markets.
Develop
segment-wise customer journeys
to target new, repeat, dormant, and high-value users using personalization and automation tools.
Analyze campaign performance, generate insights, and recommend actions to improve
open rates, CTRs, conversions
, and retention.
Coordinate closely with the
Product, Content, Design, and Data Science
teams to localize and optimize communication strategies.
Collaborate with the
Revenue Management
and
Ops
teams to align CRM efforts with pricing, availability, and demand trends.
Monitor customer cohorts and funnel behavior to identify churn risks, drive reactivation, and improve LTV.
Test and implement
A/B experiments
on subject lines, creatives, frequency, and personalization logic to improve performance.
Work closely with marketing tech teams to
improve CRM infrastructure
, tool capabilities, and reporting dashboards

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