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Keka Technologies
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Lead - Field Marketing

Lead - Field Marketing

Keka Technologies

5 - 10 years

7 - 12 Lacs

Hyderabad

Posted:5 days ago| Platform:

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Skills Required

B2B Sales Field marketing Senior Executive Project management UPS HR cxo SQL Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title

: Lead - Field Marketing, India

Location:

Hyderabad

Experience:

5+ years (Events-focused)

Function:

Marketing

About the role

We re looking for someone who doesn t just organize events but knows how to turn them into revenue.

At Keka, events are a strategic part of how we build relationships and grow pipeline. You ll lead this function end to end designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured.

You ll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event.

What you ll do

Own the event-led revenue pipeline, with quarterly targets for SQLs, demo bookings, and influenced ARR
Design and execute 50 -70 annual events (virtual and in-person), each mapped to audience intent and sales stage
Deliver event-to-demo conversion rates of 15-25% depending on format and audience
Collaborate with sales, partnerships, content, and brand teams to build integrated pre- and post-event campaigns
Track and report performance metrics: cost per SQL, demo conversion rates, pipeline influence, and follow-up engagement
Continuously refine formats and messaging based on data and feedback

What we re looking for

5+ years of event-specific experience you ve owned the full lifecycle of B2B events, not just supported them
Proven ability to drive 6- or 7-figure pipeline through events
Deep understanding of HR professionals how they think, what they value, and how to engage them
Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits
Strong project management and attention to detail from agenda flow to follow-ups

What you ll love about this role

Full ownership of a high-impact growth lever
The opportunity to directly contribute to revenue targets
A fast-moving team that values results over hierarchy
Freedom to test new formats, tools, and ideas
The chance to shape how HR leaders experience Keka

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Lead - Field Marketing