Lead - Business Planning, Digital Business

Job Description

Position: Lead - Business Planning Purpose: The role of the Business Analyst is responsible for developing and implementing strategic plans, analysing market trends, conducting competitor analysis, and identifying growth opportunities for the business Education: Master s or equivalent degree Experience: 8-10 years Location: Mumbai Reporting Relationship: Senior Manager / AVP Business Planning Business/Channel/Function: Digital Business (Sony LIV) Key Responsibilities: Developing business plans: Using forecasts, market intelligence and data driven insights for creating and implementing business plans to drive growth and increase market share based on the business requirements; Analysing data and trends: Conducting market research and analysis to identify trends, opportunities, and threats; developing and presenting business plans, budgets, forecasts, and scenarios to senior management and stakeholders; Co-ordinating cross-functional collaboration and communication among different departments to ensure strategic objectives are aligned and executed; Monitoring performance: Implementing and overseeing the execution of the business plans; tracking performance using key performance indicators (KPIs) and metrics; Evaluating the performance of business strategies including identifying issues and risks that may affect the business plans; proposing improvements and reviewing and updating the business plans as needed. Communicating: Preparing presentations to communicate strategies and initiatives to senior management and other stakeholders Identify and drive the planning and execution of new areas for business growth including specific markets, sports and other content genres. Work closely with the sales and content teams within the network to explore opportunities for revenue growth. Critical Competencies: Strategic thinking : Ability to develop and evaluate detailed plans with alternative scenarios and options; Analytical skills : The ability to collect and interpret data from various primary and secondary sources to create strategic plans. This includes deep understanding of data analytics tools available power BI, tableau, python and MS excel; Problem solving : The ability to identify a potential problem or situation and then find the best way to mitigate the impact of the problem; Project management : The ability to plan and execute business plans within the given time, budget, and business objectives; Leadership : The ability to help peers and supervisors reach a common goal that supports a business overall objectives Communication : The ability to communicate clearly and persuasively with different audiences senior management, internal and external stakeholders; Other Personal Characteristics: The successful candidate must be a self-motivated, detail-oriented and a team player. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect. Personal traits which will make one an ideal candidate for the position are: Straightforward and professional Good communicator High energy, with an ability to motivate A do-it-yourself orientation, consistent with the company s roll-up the-sleeves culture Positive outlook with an ability to deal with ambiguity Why join us? Sony Pictures Networks is home to some of India s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!