Junior Social Media Marketing Executive in Mumbai

You’ll be the digital voice of the brand across social platforms- primarily Instagram. From crafting compelling content to building an engaged community of travel enthusiasts, you’ll play a key role in growing our online presence and bringing our travel experiences to life. This role is ideal for someone who lives and breathes digital culture, has an instinct for storytelling, and understands the rhythm of social media- from trends to timing.

Key Responsibilities

• Content creation & management:
• Develop and manage a monthly content calendar across Instagram (and other platforms)
• Create original content- posts, reels, carousels, and stories that reflect the brand tone and spark engagement
• Write engaging, on-brand captions that encourage shares, saves, and comments
• Stay on top of trends, formats, and audio to keep content fresh and relevant
• Coordinate with trip leaders and customers to source authentic on-ground content
• Community management:
• Actively engage with our community- respond to DMs, comments, and mentions promptly and with brand personality
• Initiate conversations with followers and travel enthusiasts to build deeper relationships
• Grow our online community by identifying and reaching out to like-minded creators, travelers, and micro-influencers
• Performance & strategy:
• Track key metrics (reach, engagement, saves, shares, etc.) and analyze performance
• Share insights and recommend ways to improve content and community engagement
• Assist in running paid social campaigns and influencer collaborations, if needed
  

Perks Of Working With Us

• Join a fun, passionate team that’s serious about travel and storytelling
• Potential to travel internationally for content creation
• Creative freedom and a collaborative environment
• Build a standout portfolio in the travel + media space
  

About Company: FOMO no more! We, at The Backpacker Co, LOVE what we do. We have been there, done that, witnessed the touristy things, and also experienced it like a local. Let us take care of the planning whilst you fall in love with the places. On our trips, you'll be surrounded by like-minded travellers from all walks of life (keeping the 18-39 age group in check). Your trips are curated by travel junkies who give you authentic recommendations to channel your inner explorer! Get ready to experience it like a local and break free from the mundane because #whydoboring.