Junior Social Media Marketing Executive in Mumbai

0 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

You’ll be the digital voice of the brand across social platforms- primarily Instagram. From crafting compelling content to building an engaged community of travel enthusiasts, you’ll play a key role in growing our online presence and bringing our travel experiences to life. This role is ideal for someone who lives and breathes digital culture, has an instinct for storytelling, and understands the rhythm of social media- from trends to timing.

Key Responsibilities

  • Content creation & management:
  • Develop and manage a monthly content calendar across Instagram (and other platforms)
  • Create original content- posts, reels, carousels, and stories that reflect the brand tone and spark engagement
  • Write engaging, on-brand captions that encourage shares, saves, and comments
  • Stay on top of trends, formats, and audio to keep content fresh and relevant
  • Coordinate with trip leaders and customers to source authentic on-ground content
  • Community management:
  • Actively engage with our community- respond to DMs, comments, and mentions promptly and with brand personality
  • Initiate conversations with followers and travel enthusiasts to build deeper relationships
  • Grow our online community by identifying and reaching out to like-minded creators, travelers, and micro-influencers
  • Performance & strategy:
  • Track key metrics (reach, engagement, saves, shares, etc.) and analyze performance
  • Share insights and recommend ways to improve content and community engagement
  • Assist in running paid social campaigns and influencer collaborations, if needed

Perks Of Working With Us

  • Join a fun, passionate team that’s serious about travel and storytelling
  • Potential to travel internationally for content creation
  • Creative freedom and a collaborative environment
  • Build a standout portfolio in the travel + media space
About Company: FOMO no more! We, at The Backpacker Co, LOVE what we do. We have been there, done that, witnessed the touristy things, and also experienced it like a local. Let us take care of the planning whilst you fall in love with the places. On our trips, you'll be surrounded by like-minded travellers from all walks of life (keeping the 18-39 age group in check). Your trips are curated by travel junkies who give you authentic recommendations to channel your inner explorer! Get ready to experience it like a local and break free from the mundane because #whydoboring.

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You