Influencer Management - Assistant Manager

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

§ Identify, convert and engage new influencers as per targets

§ Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.

§ Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

§ Own Influencer engagement and targets for the area and ensure 100% adherence to plan

§ Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices

§ Lead site visits for contractors in the area and drive conversions and engagement

Conduct regular electrician meets and contractor meets as per plan

§ Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app

§ Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

§ Complete trainings as per the defined training calendar

§ 100% adherence to KPI monitoring process