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Growth Marketing - Manager

6 - 10 years

9 - 13 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are hiring a

Growth Marketing Manager

to lead B2B campaigns targeting US-based

manufacturing and industrial companies

that need help launching or scaling their eCommerce operations.

In this role, you'll build and manage targeted multi-channel campaigns including

email, LinkedIn, paid media, and outbound nurturing

to generate leads and influence decision-makers like CXOs, VPs, and Directors.

you'll work closely with Sales, Design, and Content teams to build awareness and drive pipeline for our services in

eCommerce Development, Digital Marketing, CRO, and ERP Integration

.

Key Responsibilities:

  • Plan and execute

    growth campaigns

    focused on the US manufacturing sector
  • Segment and target accounts using Ideal Customer Profiles (ICPs)
  • Manage

    LinkedIn, email, and paid campaigns

    to engage high-value prospects
  • Collaborate with sales on account targeting and lead hand-off processes
  • Create marketing assets like landing pages, email copy, and ad briefs
  • Analyze campaign performance and optimize based on conversion data
  • Manage CRM and marketing automation workflows for lead nurturing

Desired Candidate Profile:

  • 6-10 years of B2B marketing or growth marketing experience
  • Strong understanding of

    US-based enterprise buyer journeys

  • Hands-on with marketing automation tools (HubSpot, Zoho, etc)
  • Experience running LinkedIn Ads, email sequences, and cold outreach
  • Familiarity with

    manufacturing, industrial, or eCommerce markets

    preferred
  • Strong writing and communication skills; ability to simplify complex messaging

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Innoppl
Innoppl

IT Services and IT Consulting

Atlanta GA

51-200 Employees

3 Jobs

    Key People

  • Harikrishna G

    Co-Founder & CEO
  • Jayashree S

    Co-Founder & COO

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