Growth Marketing Lead , CPG

Responsibilities: Optimisation of All stages of funnel, including ad-copy, creatives, landing pages, lead-submission, calling of leads, conversions at each stage. This will involve stakeholder management as various departments are involved at different stages. Data management, Customer journey management. This role is responsible for both acquisition as we'll as retention of customers. This role will take care of business verticals, including sales B2B, B2C, orders in Amazon, Big basket, Swiggy, Zomato platforms. Hence, a we'll-rounded marketing manager with keen sense of target-segment, digital-marketing tools, and platforms, ready to explore more and grow in this role is required. Coordinate with diverse stakeholders including internal teams (product, tools etc) and external partners (ecommerce service providers) to continuously improve. Defining the marketing strategy to scale the digital funnel and increase outreach through multiple channels Manage the budgets and target the present plans Identify new channels for app installs, performance marketing and digital marketing. Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc Engage with Agencies based on business needs. Identify new channel, placement, and other opportunities to drive brand, product, and growth objectives Build and optimize Marketing and sales funnel Requirements: Mandatory to have experience in start-up / small sized company Good to have experience with budgets of the tune of 50 Lakhs to 1 Cr per month. Emphasis is on growth of the tune of 30% to 50% month-on-month in most channels. Knowledge of B2B lead management software Mandatory to have an MBA with 6 years of relevant experience