General Manager Marketing

As a General Manager of Marketing in our Corporate Office located in Hyderabad, you will be responsible for leading the marketing strategy of our company in the Cement / Commodity / FMCG industry. With 18-20 years of experience, including at least 5 years in a senior marketing leadership role, you will have the opportunity to showcase your expertise in brand-building and market strategy in a high-growth environment. Your key responsibilities will include owning and driving the entire marketing strategy, leading brand-building and promotional campaigns across various platforms, designing dealer segmentation strategies, and developing incentive programs. You will also be tasked with building and managing digital marketing and e-commerce integration frameworks, collaborating cross-functionally to drive sales growth, and conducting market analysis and competition mapping to drive innovation in marketing initiatives. We are looking for a visionary marketer with proven experience in brand management, marketing communication, and strategic planning. Your deep familiarity with markets in South and West India, particularly Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Maharashtra, and Odisha, will be crucial for this role. Strong leadership, people management, and stakeholder engagement capabilities, as well as a passion for innovation and creativity in marketing, are key attributes we seek in our ideal candidate. If you are excited about this opportunity and possess the required qualifications and experience, we encourage you to apply by sending your updated CV to sara.khan@crescendogroup.in for a confidential discussion. Join us in making a mark in the industry with your strategic marketing, brand promotion, and leadership skills.,