Field Sales Representative

Company Description

Happy Karma offers an exciting range of superfoods that provide the perfect snack and pantry essentials for modern consumers.

Role Description

This is a full-time, on-site role for a Field Sales Representative located in Pune. The resource will be responsible for expanding and nurturing Happy Karma’s retail presence in the assigned territory. This includes driving primary and secondary sales, managing relationships with store owners and modern trade outlets, ensuring visibility and availability, and identifying growth opportunities within the region.

Key Responsibilities

• Sales & Distribution

- Achieve monthly sales targets and key performance indicators.

- Identify and onboard new retail outlets, health food stores, and modern trade locations.

- Ensure consistent product availability and manage timely order placement and deliveries.

• Retail Execution & Visibility

- Ensure effective in-store branding, shelf share, and planogram compliance.

- Execute product displays, promotions, and sampling activities in coordination with the marketing team.

• Reporting & Insights

- Track daily/weekly sales performance, market feedback, and competitor activity.

- Share actionable insights from the ground to support product or promotion strategies.

• Promotions & Campaigns

- Coordinate and supervise in-store activities such as tastings, giveaways, and product launches.

- Monitor the effectiveness of promotions and share feedback.

Requirements

• 1–3 years of experience in FMCG or food category retail sales.
• Strong communication and negotiation skills.
• Self-motivated with a hands-on, on-the-field attitude.
• Familiarity with local retail and modern trade networks.
• Ability to travel within the assigned territory.

Growth Path

This role offers the opportunity to grow into a Territory Sales Manager or Key Accounts Executive, with exposure to brand-building, marketing integrations, and channel strategy.