Field Marketing Executive

Reports To: Managing DIrector

Job Objective

To drive local marketing and customer engagement initiatives in the catchment areas of Tirupur by executing on-ground activities that enhance footfall, brand visibility, and lead generation, under the guidance of the MD.

Key Responsibilities

• Execute field marketing activities such as visiting under construction buildings and educating the house owners or contractors regarding the Interior Designs that we provide and hand them the company brochure.
• Engage with potential customers to promote brand offerings and generate qualified leads.
• Coordinate closely with the Interior Designer for planning daily tasks and identifying new designs that customers like.
• Maintain and submit daily logs of field activities, customer interactions, and leads generated.
• Ensure timely feedback and reporting of campaign performance and on-ground insights to the Marketing team.
• Support implementation of marketing SOPs and contribute to continuous improvement via feedback and local market inputs.

Eligibility Criteria

• Age: Preferred age between 20 to 35 years.
• Education: Minimum 12th Pass (Higher Secondary Certificate).
• Language Proficiency:
• Tami (Mandatory) and English (Optional) for Coimbatore, Chennai, and Madurai
• Transportation: Must own a two-wheeler with a valid driving license.
• Personality Traits:
• Pleasant and presentable appearance
• Good communication and interpersonal skills
• Proactive and customer-focused approach
• Soft Skills: Excel, PPT, Word, Email writing.

Reporting Structure

Operational Reporting (to MD ):

• Daily briefing on the activity plan and Site construction areas
• Real-time supervision and task coordination
• Submission of daily activity and lead logs
• Participation in end-of-day debrief sessions

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Work Location: In person

Application Deadline: 30/07/2025
Expected Start Date: 01/08/2025