Executive - Content Writer

Job Description

Job Role & Responsibilities Job Description Job Description includes: Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales. Research and write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more. Coming up with ideas and creating useful content which derives traffic Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content categorization and structure, content development, distribution and measurement. Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.) Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations. Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog) Create the content our target audience is looking for Must understand the basic best practices of the main social media channels, which content and approaches work on each and why Repurpose and optimize existing content for digital channels. Show more Show less