Minimum qualifications:
- 20 years of consumer brand marketing experience in the technology space
- Experience shaping brand and user experiences through insights and recommendations. Experience with influencing at all levels and working across functions and geographies.
- Experience analyzing and distilling data (including market and user behavior) into insights and relevant product features.
- Experience delivering consumer marketing campaigns at a global scale.
Preferred qualifications:
- Experience managing, negotiating, and collaborating with outside creative agencies, partners, and third-party vendors
- Experience building global brands
- Experience creating campaigns that drive engagement
- Understanding and knowledge of the tech industries
- Ability to collaborate and influence across functions with executive stakeholders
- Ability to inspire and nurture talent
About The Job
At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems. And we approach marketing in a way that only Google can, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Bring Google’s products to life for the consumer segment users via storytelling, experiences, programs, and campaigns.
- Develop the brand architecture and guidelines to ensure all brand messages effectively capture the Google voice and drive brand equity.
- Partner effectively with Product Marketing, Product and Engineering teams, Partner Marketing, and Regional Marketing stakeholders to orchestrate go-to-market campaigns and deliver exceptional brand/product experiences.
- Act as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels.
- Understand how to use brand strategy to drive business results.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .