Digital Media Planning

As a Digital Media Specialist, your primary responsibility will be to develop and implement effective digital media plans and strategies. This includes conducting thorough research and analysis of market trends and demographics to ensure alignment with our marketing strategies. You will play a crucial role in identifying target audiences and determining the most effective ways to reach them. In this role, you will also be responsible for optimizing the use of digital media budgets and resources. This involves negotiating and purchasing digital ad space, as well as collaborating closely with creative teams to develop and enhance visual content for digital platforms. Monitoring and analyzing the performance of digital media campaigns will be a key part of your responsibilities. You will need to stay updated on industry trends and advancements in digital marketing to ensure that our strategies remain relevant and effective. Additionally, you will be expected to optimize plans and budgets based on the performance of various platforms. Preparing and presenting reports on campaign progress and results will also be essential in this role. Your ability to analyze data and draw actionable insights will be crucial in driving the success of our digital media initiatives.,