Digital Marketing Specialist

Job description:

1. Lead Generation & Campaign Management

• Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn.
• Optimize lead generation funnel and improve cost per lead (CPL).
• Monitor and report campaign performance regularly.

2. Content & Social Media Marketing

• Develop engaging content ideas for Instagram, Facebook, Pinterest, and YouTube.
• Manage social media calendars and ensure consistent brand tone.
• Collaborate with design team for reels, walkthroughs, before-after posts, etc.

3. Website & SEO

• Work with web developers/designers to update content and landing pages.
• Conduct keyword research and optimize website/blog for SEO.
• Monitor Google Analytics and Search Console for performance insights.

4. Email & WhatsApp Marketing

• Create targeted email/WhatsApp campaigns for inquiries, follow-ups, and nurturing.
• Use automation tools (Mailchimp, Zoho, or others) to drive engagement.

5. Collaboration & Reporting

• Coordinate with the design and sales team to align marketing strategies.
• Prepare weekly/monthly reports on marketing KPIs, ROI, and lead quality.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or related field
• 1–4 years of digital marketing experience (interior/home decor preferred)
• Strong hands-on experience with Google Ads, Meta Ads, SEO, and Analytics
• Knowledge of Canva, Photoshop, or video editing tools is a plus
• Creative mindset with good aesthetic sense
• Strong communication and project management skills

Job Type: Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person