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Digital Marketing Specialist

0 years

1 - 2 Lacs

Posted:18 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Develop, execute, and optimize B2B email marketing campaigns to drive leads, conversions, and client engagement.
  • Create and manage segmented email lists and automated email sequences using tools like Mailchimp, HubSpot, or similar.
  • Work closely with the sales team to align email content with lead generation and nurturing strategies.
  • Write compelling subject lines, email content, and CTAs that drive B2B decision-makers to take action.
  • Analyze campaign performance (open rate, CTR, conversion rate) and suggest improvements.
  • Maintain and grow a clean, GDPR-compliant email database.
  • Conduct A/B testing on email campaigns to improve engagement and conversion.
  • Research and identify industry trends and best practices in B2B digital marketing.
  • Collaborate with design teams to ensure professional, on-brand email layouts.

Job Type: Full-time

Pay: ₹180,000.00 - ₹204,000.00 per year

Benefits:

  • Cell phone reimbursement

Schedule:

  • Day shift

Supplemental Pay:

  • Yearly bonus

Work Location: In person

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