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Digital Marketing Specialist

2 - 6 years

3 - 4 Lacs

Posted:23 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and execute digital marketing strategies across various channels, including Google Ads, Meta Ads, LinkedIn Ads, Facebook Ads, and retargeting campaigns.
  • Conduct keyword research and implement SEO best practices to improve website visibility on search engines.
  • Create engaging content for social media platforms (Facebook, LinkedIn) and optimize ad performance through A/B testing and experimentation.
  • Analyze campaign results using tools like CPL, ROI tracking, landing page optimization, conversion rate optimization (CRO), etc.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Desired Candidate Profile

  • 1.5-6 years of experience in digital marketing with expertise in lead generation, paid media buying, performance marketing.
  • Strong understanding of Canva design principles for creating visually appealing graphics.
  • Proficiency in managing multiple advertising platforms such as Google Ads, Meta Ads, LinkedIn Marketing.

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