31 Cpl Jobs

Run and scale Google & Meta Ads, manage 5L+ monthly budgets, track CPL/ROAS, conduct A/B tests, build creatives, explore new platforms, and collaborate with sales to drive high-quality leads and conversions for Indias leading indie music platform

Job Overview: IMMEDIATE JOINING . We are looking for a results-oriented Digital Marketing Executive to manage online campaigns, generate leads, and support brand growth. The ideal candidate should have hands-on experience with digital marketing tools, creative design platforms, and data handling. Key Responsibilities: - Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.)Plan and execute digital marketing campaigns focused on lead generation - Run paid ads (PPC, CPL, CPC) across platforms like Google Ads and Meta Ads - Drive YouTube promotions and video content strategies - Execute WhatsApp and SMS/text marketing campaigns - Assist in planning and promoting webinars and online events - Use ChatGPT and Microsoft Copilot for content writing and campaign support - Work on conversion-focused campaigns to drive ROI - Set up and manage Meta Pixel tracking for accurate data insights - Maintain and update basic WordPress pages and content - Manage CRM software (kylas) for lead tracking and customer data and other operations work. - Prepare campaign reports and track metrics using Excel - Design basic creatives using tools like Canva, Adobe (Photoshop/Illustrator), and Figma Requirements: - Can join in next two days. - Practical knowledge of digital marketing tools and ad platforms - Familiarity with campaign performance metrics (CPC, CPL, ROI, etc.) - Hands-on skills in Excel for data tracking and reporting - Ability to design creatives using Canva, Adobe Suite, or Figma - Basic knowledge of WordPress and content AI tools like ChatGPT - Ability to work independently and as part of a team - Strong communication and organizational skills

Role & responsibilities Job Description: We are seeking an energetic, results-driven marketing professional to plan, create and optimize digital advertising campaigns across social media and online platforms. You will own end-to-end ad developmentfrom audience research and creative briefs to launch, performance monitoring and continual improvement. The lead digital marketing is a key role and is pivotal in bringing better and more efficient ways of enhancing student mobilization and placement processes by leveraging digital marketing tools and techniques Key Responsibilities and Accountabilities: Campaign Strategy & Planning Research target audiences, market trends and competitive activity Define campaign objectives, KPIs (CPA, CPL, ROAS, engagement, etc.) Creative Development Write compelling ad copy, select/design visuals or coordinate with designers Develop A/B test hypotheses for creative formats, messaging and calls-to-action Media Buying & Optimization Set up and launch ads on Facebook/Instagram, LinkedIn, Google Ads, YouTube, TikTok, etc. Monitor performance daily; re-allocate budgets, tweak bidding strategies, refine targeting Analytics & Reporting Track performance in Google Analytics, Ads Manager and internal dashboards Prepare weekly/monthly reports with actionable insights and next-step recommendations Collaboration & Growth Work with sales, content and design teams to ensure brand consistency Stay on top of platform updates, emerging channels and best practices Key Competency and Skills: 13 years’ hands-on experience running paid social and search campaigns Deep familiarity with Facebook Business Manager, Google Ads, LinkedIn Campaign Manager, etc. Preferred candidate profile

Key Responsibilities: Plan, execute, and optimize campaigns across ad networks, DSPs, affiliate partners, and social platforms. Experience in gaming, fintech, e-commerce. Understanding of deep linking, postbacks, and event tracking.

We are looking for a skilled Senior Analyst to join our team at eClerx Services Ltd., with 6-9 years of experience in the IT Services & Consulting industry. The ideal candidate will have a strong background in CPS and excellent analytical skills. Roles and Responsibility Analyze complex data sets to identify trends and patterns, providing insights to stakeholders. Develop and maintain databases and spreadsheets to track key performance indicators. Collaborate with cross-functional teams to design and implement process improvements. Conduct thorough analysis of customer complaints and feedback to identify areas for improvement. Develop and present reports to senior management on key findings and recommendations. Identify opportunities for cost savings and process efficiencies. Job Requirements Strong understanding of Customer Service principles and practices. Excellent analytical and problem-solving skills with attention to detail. Ability to work effectively in a fast-paced environment with multiple priorities. Strong communication and interpersonal skills, with the ability to collaborate with diverse teams. Proficient in Microsoft Office applications, including Excel, Word, and PowerPoint. Experience with data analysis tools and software, such as SQL or Tableau.

Responsibilities: * Manage affiliate network, optimize campaigns, maximize ROI. * Collaborate with influencers, drive user acquisition through growth marketing. * Monitor performance metrics, provide regular reports. Health insurance Annual bonus

*Skills (Mandatory): As a SAP SuccessFactors RCM (Recruitment Management) professional, you will implement and deploy SAP SuccessFactors RCM solutions to achieve defined business goals. Key Responsibilities: Lead and advice business process improvement on SAP Successfactors enablement initiative Interact with clients to understand the business requirements to conclude blueprint, configuration, testing, migration, support, and continuous enhancements Perform detailed analysis of complex business process requirements Manage the SAP Successfactors RCM projects to ensure timely delivery Understand the technology landscape and how it affects the clients area of the business; trends associated with the technology; functional area and industries and the value propositions for clients to rotate to the new Skills (Good to have): Minimum of 6 years experience in SuccessFactors RCM . Minimum 2 End to End implementation experience in SF RCM including experience should have basic knowledge of other modules Understanding of business processes related to Core HR Certified in SuccessFactors RCM Module The candidate must have strong problem-solving skills, be self-directed, and be capable of working with minimal supervision. Must have a strong, demonstrated commitment to customer service and be committed to a proactive review of processes and procedures to continually enhance service quality, service delivery, and support. Good interpersonal and organizational skills with the ability to communicate effectively with both technical and non-technical customers. Ability to be flexible and work analytically in a problem-solving environment

Digital Marketing Consultant We are looking for a senior expert to lead high-budget digital acquisition for IndiaMART through advanced performance campaigns on Google, YouTube, and Meta Ads. The candidate will be expected to strategize, execute, and scale acquisition efforts across top-performing categories. Experience Range: 5 - 10 years Educational Qualifications: -B.Tech/B.E Job Responsibilities: Own and drive high-value paid campaigns across Google Search, YouTube, Meta Ads Strategic ownership of traffic, leads, and ROI across product categories Use tools like GA4, GTM, Looker Studio, and Hotjar for performance improvement Mentor junior team members and contribute to knowledge processes Develop A/B testing strategy across creatives, bids, and landing page Collaborate with product and analytics for landing page and conversion rate optimization Skills Required: Google Ads,Meta Ads,Google Search,Paid Marketing Campaign Candidate Attributes: Required Skills: 5+ years of digital performance marketing experience 50L+ monthly budget management across paid media platforms Expertise in keyword planning, video marketing (YouTube), remarketing & audience segmentation Strong data interpretation and reporting skills Proven track record in reducing CPL and improving lead quality Preferred: Experience in B2B/SaaS/Marketplace Stakeholder management and team leadership experience Exposure to performance automation or scripts in Google Ads

Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.

1. Indian national having a total flying experience of 1000 hrs as First Officer on multi-engine aircraft AUW above 20,000 kgs. 2. Must have current Indian CPL, COP/RTR, FRTO, IR, and Acceptable ELP. 3. Valid Class 1 Medical assessment 4. No incident/accident in the previous 03-05 YEARS 5. Applicants having a rating on ATR72 -600 a/c and an ATPL license would be preferred. Please email to careers@alhindair.cim

About the Role Your role as a Assistant Media Planning Manager will require you to drive the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required. What Youll Do Responsibilities: Campaign Execution & Management : Execute and manage paid media campaigns across multiple search engines (e.g., Google Ads, Meta Ads), ensuring effective budget management and reconciliation of all paid spend. Optimization & ROI Maximization : Monitor, analyze, and optimize campaign performance to maximize return on investment (ROI) and improve conversion rates across all campaigns. Performance Analysis & Reporting : Set and track key performance indicators (KPIs) daily, weekly, and monthly; present performance reports to clients, identifying improvement opportunities and making data-driven recommendations. Strategic Client Partnership : Act as the primary point of contact for key clients, understanding their business goals and requirements, and fostering long-term partnerships through exceptional service and communication. Campaign Strategy & Innovation : Conduct keyword research, audience analysis, and market trend studies to develop informed, innovative campaign strategies. Regularly explore new techniques and strategies to enhance campaign effectiveness. Client & Internal Collaboration : Engage in regular client meetings and internal reviews (weekly, monthly, and quarterly) to ensure alignment on objectives and progress. Work closely with internal teams to streamline workflows and improve advertising processes. Business Growth & Upscaling : Drive business growth for clients through strategic bidding, budget management, campaign enhancements, and continuous optimization efforts to meet or exceed client and company business targets. Trend Analysis & Industry Expertise : Stay updated with the latest trends, advancements, and best practices in digital advertising to continually refine campaign strategies. New Business Opportunities : Identify and pursue new business opportunities with existing clients, recommending and implementing digital projects that enhance client ROI and achieve sales targets. Requirements: Bachelors degree in Marketing, Advertising, Business, or a related field. 2+ years of proven experience in managing paid advertising campaigns, particularly on platforms like Google Ads and Meta Ads. Expertise in Google Ads, including campaign setup, optimization, and performance analysis. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Exceptional communication and interpersonal skills to effectively collaborate with clients and internal teams. A proactive, strategic mindset with a proven track record of delivering results-oriented solutions. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Passionate about staying updated with industry trends and best practices in digital advertising and paid media management. Preferred Qualities : Detail-oriented with excellent problem-solving skills. A team player with the ability to foster strong client relationships and identify business growth opportunities. Join us and write the future of Digital Marketing

Job Title: Deputy Manager - Performance Marketing Overview The Deputy Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 4-7 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

Digital Marketing Manager Artfills Location: Thane (in-office) Experience: 38 years Type: Full-time About Artfills Artfills is a fast-growing startup on a mission to take high-quality Indian art learning to the world. From Kathak to Hindustani vocals, our platform has empowered over 15,000 learners across 12+ countries — with a 4.8/5 learner rating and growing rapidly. We blend deep artistic expertise with tech and performance-driven growth, and we’re now building our next growth chapter from Thane. --- Role Overview We’re hiring a sharp, hands-on Digital Marketing Manager to lead our paid growth, manage creative operations, and track performance across the full lead funnel — from ad click to conversion. You’ll play a key role in driving ROI and scaling our learner base globally. --- Key Responsibilities Run and optimize high-performing Meta (Facebook/Instagram) ad campaigns: targeting, budgeting, retargeting, A/B testing, and reporting. Own the full leads funnel — track user flow from click to trial to paid conversion, and drive improvements at each step. Build and maintain weekly performance reports and dashboards in Excel / Google Sheets Manage creative operations — work with designers and content teams to ensure delivery of timely, high-quality creatives. Work closely with the sales team to improve lead quality, CPL, and conversion efficiency. Support SEO efforts with the content and tech teams to improve organic visibility and inbound discovery. Continuously test and iterate on creatives, landing pages, formats, and messaging to maximize performance. --- What We’re Looking For 3–8 years of experience in digital marketing, with a strong command over Facebook Ads and performance data. Strong skills in Excel/Google Sheets for reporting, funnel tracking, and analysis. Experience managing creative workflows and aligning assets with campaign needs. Working knowledge of SEO fundamentals Familiarity with tools like Meta Ads Manager, Google Analytics, Tag Manager Data-first mindset and comfort with funnel metrics like CTR, CPL, ROAS, CAC, and LTV. Ownership mindset and ability to work across teams to hit targets. --- Why Join Artfills? Join a high-growth team shaping the future of Indian arts education Own your function and drive real impact from day one Work closely with founders in a creative + data-driven environment Be part of something meaningful — making Indian arts accessible, global, and joyful

Key Responsibilities: Manage end-to-end affiliate marketing campaigns. Identify, recruit, and onboard new affiliate partners. Track, analyze, and optimize affiliate campaigns to maximize ROI. Coordinate with internal teams and affiliates to plan offers and promotions. Maintain affiliate tracking platforms and ensure timely updates. Negotiate commission structures and deal placements. Prepare and share performance reports and MIS. Monitor traffic quality, lead generation, and conversion performance. Resolve affiliate queries, payout issues, and campaign discrepancies. Stay updated with affiliate marketing trends and industry best practices. Required Skills: Strong understanding of affiliate marketing concepts and payout models (CPA, CPL, CPS, CPC) . Experience with affiliate platforms/networks like Admitad, Cuelinks, vCommission, Impact (preferred). Proficiency in Excel and Google Analytics for reporting and tracking. Good negotiation, relationship management, and communication skills. Strong analytical and problem-solving abilities. Ability to multitask and manage multiple campaigns simultaneously. Attention to detail and time management skills. Qualification: Bachelors degree in Marketing, Business, or any related field . 1–2 years of relevant experience in affiliate marketing or performance marketing. Why Join Us? 5 Days Working Opportunity to work in a fast-growing digital marketing agency Exposure to diverse brands and affiliate platforms

Responsibilities: * Maximize revenue through strategic planning & optimization * Collaborate with brands on campaign execution & performance monitoring * Manage affiliate network, recruit partners, track sales Health insurance

Real estate/hospitality/preferably with exposure to residential or niche segments. Excellent communication and interpersonal skills, lead management tools, and analytics platforms. Exp senior living, retirement communities a strong advantage.

Job Overview: We are looking for a results-oriented Digital Marketing Executive to manage online campaigns, generate leads, and support brand growth. The ideal candidate should have hands-on experience with digital marketing tools, creative design platforms, and data handling. Key Responsibilities: - Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.)Plan and execute digital marketing campaigns focused on lead generation - Run paid ads (PPC, CPL, CPC) across platforms like Google Ads and Meta Ads - Drive YouTube promotions and video content strategies - Execute WhatsApp and SMS/text marketing campaigns - Assist in planning and promoting webinars and online events - Use ChatGPT and Microsoft Copilot for content writing and campaign support - Work on conversion-focused campaigns to drive ROI - Set up and manage Meta Pixel tracking for accurate data insights - Maintain and update basic WordPress pages and content - Manage CRM software (kylas) for lead tracking and customer data and other operations work. - Prepare campaign reports and track metrics using Excel - Design basic creatives using tools like Canva, Adobe (Photoshop/Illustrator), and Figma Requirements: - Practical knowledge of digital marketing tools and ad platforms - Familiarity with campaign performance metrics (CPC, CPL, ROI, etc.) - Hands-on skills in Excel for data tracking and reporting - Ability to design creatives using Canva, Adobe Suite, or Figma - Basic knowledge of WordPress and content AI tools like ChatGPT - Ability to work independently and as part of a team - Strong communication and organizational skills

TL Affiliate Business is required to explore new affiliate business opportunities and facilitate existing affiliates to increase business of the company and expand visibility of Stellar Software across the globe, Business development and Digital marketing knowledge and skills are the key attribute for this position. Role & responsibilities : Generate Incremental business through Affiliates,and Strategic Partners Manage Affiliate Business across Multiple Affiliate Platforms Affiliate Relationship Building Coordinate Collateral and Email Campaign Design work Preferred candidate profile : 5 plus years of experience in Affiliate Business and onboarding new affiliates Education : MBA with sound knowledge of computers

TL Affiliate Business is required to explore new affiliate business opportunities and facilitate existing affiliates to increase business of the company and expand visibility of Stellar Software across the globe, Business development and Digital marketing knowledge and skills are the key attribute for this position. Role & responsibilities : Generate Incremental business through Affiliates,and Strategic Partners Manage Affiliate Business across Multiple Affiliate Platforms Affiliate Relationship Building Coordinate Collateral and Email Campaign Design work Preferred candidate profile : 5 plus years of experience in Affiliate Business and onboarding new affiliates Education : MBA with sound knowledge of computers

We are Hiring " Performance Marketing Manager" for a Premier Business College based in Noida. Candidates with 4 Years experience in performance marketing can apply. Job Title: Performance Marketing Manager Location: Noida Department: Marketing Experience: 4+ Years CTC: Upto 8 LPA About the Role: We are looking for a results-driven Performance Marketing Manager to lead our paid digital acquisition efforts. This role is ideal for a strategic thinker with a strong analytical mindset, deep expertise in managing multi-platform ad campaigns, and a passion for driving measurable growth. You will be responsible for optimizing performance across all key metrics including ROI, CAC, ROAS, and conversion rates. Key Responsibilities: Plan, execute, and continuously optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms. Drive customer acquisition through paid search, social media, display, retargeting, affiliate, and native ad channels. Track and optimize key performance indicators such as CAC, ROAS, CTR, and CPL. Conduct in-depth analysis of campaign performance and attribution data to refine strategy. Design and execute A/B tests on ad creatives, landing pages, and target audiences. Collaborate with creative and content teams to ensure ad assets align with performance goals. Partner with analytics and product teams to track conversions and implement event tagging using GA4, Google Tag Manager, and Mixpanel. Manage advertising budgets with a focus on efficiency and performance outcomes. Deliver detailed performance reports and actionable insights to internal stakeholders. Required Qualifications: Bachelors degree in Marketing, Business, Economics, or a related field. 4-8 years of experience in performance marketing, growth marketing, or media buying. Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, and Excel/Google Sheets. Strong analytical skills and a data-driven approach to campaign optimization. Proven success in managing large advertising budgets and delivering measurable results. Solid understanding of marketing funnels, attribution models, and consumer behavior analytics. Strong organizational and project management abilities. Preferred Qualifications: Experience in the education or edtech industry. Certifications in Google Ads or Meta Blueprint. Hands-on experience with CRO tools like Optimizely, VWO, or Hotjar. Working knowledge of SQL or business intelligence tools such as Looker or Tableau. For further assistance contact/whatsapp: 9811995828 or write to anjali@gist.org.in

Responsibilities: * Manage affiliate network, optimize campaigns, increase sales. * Collaborate with marketing team on strategy development. * Monitor performance metrics, provide insights.

Responsibilities: * Develop digital strategies for lead generation. * Optimize SEO & SMO for social media campaigns. * Manage digital marketing initiatives from ideation to execution. Accessible workspace

Job Title: Consultant PPC & CRO Location: Hyderabad, India Position Summary Were seeking a dynamic Lead Consultant - PPC / Performance Marketing / SEM who thrives on leveraging AI, automation, and data to drive performance. In this role, you will lead the charge in optimizing paid digital campaigns, elevating conversion rates, and scaling digital efforts through strategic experimentation and advanced MarTech integrations. You will collaborate with cross-functional teams to implement cutting-edge ad optimization, intelligent bidding, and personalized user experiences that maximize ROI. Key Responsibilities Conversion Rate Optimization (CRO) for PPC Design and execute CRO strategies to enhance lead conversion from paid campaigns. Conduct A/B and multivariate testing for ad copy, CTAs, landing pages, and forms. Leverage tools like Hotjar, Microsoft Clarity, and VWO for behavioral analytics. Optimize mobile landing pages for speed, usability, and conversions. Streamline form experiences to reduce friction and improve completion rates. Collaborate with design and dev teams to ensure landing pages align with ad intent. Messaging Optimization Test and refine ad headlines, descriptions, and URLs across search and display. Use AI-driven tools (e.g., Copy.ai) and responsive search ads to improve engagement. Conduct creative fatigue analysis and refresh assets proactively. Ensure message consistency between ads and landing experiences. Utilize structured snippets, sitelinks, and extensions to increase ad visibility. Performance & Predictive Analysis Analyze conversion funnels and drop-off points to identify improvement areas. Use GA4, Looker Studio, and PPC dashboards to monitor KPIs and report insights. Track key metrics: CTR, CPC, CPL, CPA, ROAS. Apply predictive analytics to prioritize high-intent audiences and optimize budget allocation. Collaborate with analytics teams to improve attribution and forecasting models. Collaboration & Stakeholder Management Work closely with UX, content, and design teams on high-performing creatives and pages. Partner with sales and CRM teams to improve lead quality and handoff processes. Train internal teams on CRO, PPC best practices, and marketing automation workflows. Present performance insights and strategic recommendations to senior leadership. MarTech & User Journey Optimization Develop MarTech strategies to support campaign tracking, targeting, and personalization. Optimize attribution models to accurately assess campaign impact. Integrate tools like GTM, CRMs, and automation platforms for seamless operations. Align PPC and CRO efforts with available tech stacks to drive end-to-end optimization. Desired Profile Qualifications Bachelors degree in Marketing, Data Analytics, or related discipline. Masters degree is a strong plus. Minimum 8 years of experience in PPC, CRO, and MarTech-driven marketing. Skills & Experience Expertise in CRO techniques, landing page optimization, and behavioral testing. Strong knowledge of PPC ad copy optimization and dynamic ad creatives. Proficiency with tools like Hotjar, Clarity, Copy.ai, GA4, and Looker Studio. Experience with Google Ads scripts, smart bidding, and audience targeting automation. Proven ability to improve conversion rates and reduce CPA in high-budget campaigns. Strong project management and cross-functional collaboration skills.

Job Description Were looking for a Performance Marketing Manager to lead and scale all paid campaigns for Quicoo , a bold new super app launching across Rideshare and Courier verticals in Australia. This is a remote full-time role (India-based) where you’ll take full ownership of paid user acquisition , optimize campaign ROIs , and drive installs, leads, and conversions across Meta, Google, and app platforms. You’ll work directly with a fast-moving team focused on results, not fluff. Key Responsibilities: Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and UAC (App campaigns). Drive customer installs, driver signups, and business leads through strategic ad funnels. Optimize CPI, CPL, CAC, CTR, CPM, ROAS using data-driven experimentation and daily campaign insights. Build custom audiences, retargeting flows, and A/B tests across creative formats and platforms. Work with the creative/content team to produce high-performing visuals and copy. Track and report on campaign performance through dashboards and marketing audit scorecards. Own and manage the entire paid growth engine from top-of-funnel traffic to bottom-line results. Required Skills: 3–6 years of experience in performance marketing , preferably in B2C, mobile-first businesses. Proven expertise in Meta Ads, Google Ads, and App Install Campaigns (UAC) . Deep understanding of marketing KPIs: CAC, LTV, CTR, CPM, CPI, CPL, ROAS . Hands-on experience using GA4, Firebase, Mixpanel , or equivalent tools. Familiarity with UTM tracking, attribution tools (Branch, AppsFlyer), and funnel performance audits . Ability to work independently, meet weekly goals, and iterate based on data insights. Preferred Qualifications: Graduate in any discipline (Marketing, Business, or Communications preferred) MBA/PGDM in Marketing or Digital Marketing is a plus (not mandatory) Prior experience in rideshare, courier, mobility, or on-demand tech products is a strong bonus Perks: 100% remote role – work from anywhere in India Competitive monthly compensation Direct ownership of growth performance and outcomes Freedom to test, fail, and scale fast Be part of a global team launching in real cities with real-world impact

Location: Onsite Mohali, Punjab Employment Type: Full-time Industry: Performance Marketing / Media Buying About the Role: We're hiring a highly analytical and performance-driven Media Buyer with deep expertise in Google Ads and Meta Ads (Facebook/Instagram) . This role focuses exclusively on search arbitrage strategies acquiring targeted traffic at a cost lower than its monetized value through affiliate offers or direct-response funnels. The ideal candidate knows how to scale campaigns fast, optimize profit margins, and consistently turn paid clicks into measurable revenue. Key Responsibilities: Launch, manage, and scale high-performance paid ad campaigns across Google Ads (Search, Display, GDN) and Meta Ads (FB/IG) . Run search arbitrage campaigns by acquiring traffic to promote high-converting offers or monetized landing pages. Conduct in-depth keyword research , audience targeting , and market analysis to identify profitable search and interest segments. Optimize campaigns daily based on KPIs like CPC, CTR, Conversion Rate, EPC, and ROI . Create, test, and iterate on ad creatives and copy to maximize quality scores and engagement. Collaborate with affiliate managers and ad networks to align traffic strategies with offer availability. Use advanced tracking tools for accurate attribution and reporting. Requirements: 2+ years of experience in media buying for Google Ads and Meta Ads , with a focus on performance marketing. Proven experience running profitable search arbitrage campaigns. Deep knowledge of platform bidding strategies, ad quality scores, and campaign scaling. Skilled in A/B testing creatives and optimizing landing page flows for conversion. Strong analytical skills and proficiency in spreadsheets, dashboards, and attribution platforms. Experience working with affiliate networks, performance-based offers, or direct advertiser deals. Bonus Points: Experience in managing international GEOs and scaling traffic profitably across diverse regions. Familiarity with ad compliance policies and approval processes on Google and Meta. Ability to use automation tools, scripts, or AI-driven optimization to enhance performance. Why Join Us? Competitive salary + Incentive Structure + performance-based bonus 100% remote flexibility with a performance-first culture Access to premium ad tools, tracking systems, and top-tier affiliate network Rapid growth environment with high upside for top performers Learn from a data-driven team scaling campaigns to 67 figures monthly If you can buy traffic smarter than others and consistently generate positive ROI, we want you on our team.