DIGITAL MARKETING

Key Responsibilities:

• Strategy Development:
• Develop and implement digital marketing strategies aligned with business goals.
• Conduct market research and competitive analysis to identify opportunities.
• Set measurable Key Performance Indicators (KPIs).
• Content Creation & Management:
• Create engaging and relevant content for various digital channels, including websites, social media, and email.
• Optimize content for search engines (SEO).
• Manage and maintain company blogs.
• Social Media Management:
• Develop and implement social media strategies.
• Manage social media accounts, create engaging content, and interact with followers.
• Monitor social media trends and adapt strategies accordingly.
• Email Marketing:
• Develop and execute email marketing campaigns.
• Create and manage email lists.
• Track email campaign performance and optimize for better results.
• Search Engine Marketing (SEM):
• Conduct keyword research and optimize websites for search engines.
• Manage paid search campaigns (PPC).
• Data Analysis & Reporting:
• Track and analyze website traffic, social media engagement, and other key metrics.
• Generate reports and present findings to stakeholders.
• Use data to make informed decisions and optimize campaigns.
• Website Optimization:
• Optimize website performance, including organic traffic, bounce rate, and conversion rates.
• Improve user experience to drive lead generation.
• Collaboration:
• Collaborate with other teams, such as content, sales, and customer service, to ensure cohesive marketing efforts.
• Work with external agencies and vendors as needed.

Skills Required:

• Analytical Skills: Strong ability to analyze data and identify trends.
• Communication Skills: Excellent written and verbal communication skills.
• Creativity: Ability to develop creative and engaging content.
• Technical Skills: Proficiency in various digital marketing tools and platforms.
• Project Management: Ability to manage multiple projects and campaigns simultaneously.
• Adaptability: Ability to stay up-to-date with the latest digital marketing trends and best practices.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person