Digital Marketing Lead

About Client: You will be joining a leading Education Institution as the Digital Marketing Head (Facebook & Google Ads), responsible for managing an annual ad spend of 10-15 Crores. As a highly skilled and performance-driven professional, you will play a crucial role in driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: You will be responsible for developing and executing data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. Your role will involve planning, launching, optimizing, and scaling campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). You will manage and optimize an annual ad spend of 10-15 Cr with accountability for CPL, CAC, ROAS, and other key performance metrics. Leading a high-performance team of digital marketers, analysts, and creative strategists will be part of your responsibilities. Collaborating with the design and content teams to create compelling ad creatives and landing pages that drive conversion is essential for success in this role. You will utilize tools like Google Analytics, Data Studio, and platform dashboards to generate actionable insights and performance reports. Working closely with sales and product teams, you will focus on improving conversion rates across the entire funnel from click to customer. Continuous testing of creatives, audience segments, bidding strategies, and landing pages to optimize performance will be a key aspect of your role. Qualifications & Skills: You should have proven experience in managing high-budget digital campaigns (10 Cr+ annually). Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video) is required. Deep understanding of conversion tracking, pixel setup, and attribution models is essential. Strong analytical skills with proficiency in tools like GTM, GA4, and Excel are necessary. Experience in edtech, e-commerce, or B2C subscription-based models is a strong plus. Excellent leadership and project management skills are crucial for this role. Preferred Qualifications: A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred. Certifications in Google Ads and Meta Blueprint would be advantageous. Experience with CRM integrations, lead nurturing, and marketing automation tools is a plus. Location: Chennai Experience: 8+ years in performance marketing,