Digital Marketing Lead

The position of Digital Marketing Lead (SEO and Google Adwords) is based in our head office in Bangalore and involves managing a team of digital marketing managers. As the lead, your primary responsibility will be to devise and implement SEO and paid marketing strategies for multiple hotel customers to ensure they receive maximum return on investment from their digital marketing efforts. Your role will involve running the agenda of the digital marketing team, creating and enforcing processes, and ensuring that our digital marketing initiatives add value to our customers. Building strong relationships with customers to understand their marketing requirements and goals will be crucial. You will be tasked with creating SEO and performance marketing strategies that align with business needs and goals, reviewing these strategies with customers, and providing detailed reports on campaign performance. Additionally, you will oversee the work of other team members to ensure high-quality delivery, collaborate with senior stakeholders and business unit marketing leaders to establish effective marketing technology usage, and stay updated on the latest industry trends and technologies. Analyzing key metrics that impact website traffic, service quotas, and target audience will also be part of your responsibilities. The ideal candidate for this role should have a graduate degree in Engineering or Business, with an MBA considered a plus. You should have 3-5 years of prior account management and digital marketing experience, along with a strong understanding of SEO web optimization techniques, Google Adwords, Display Ads, and social media ads. Experience in creating processes, assigning work, and tracking progress is necessary, along with excellent prioritization, project management, team building, and management skills. Proficiency in MS Excel, Office, and other analytical tools is required, as well as staying up-to-date on the latest trends and technologies in digital marketing.,