Digital Marketing Executive

Job Title: Digital Marketing Executive Department: Digital Department Location: Noida, Uttar Pradesh Reporting To: Digital Head / Marketing Manager Working Hours: 10:00 AM to 07:00 PM (with applicable HR attendance rules) Key Responsibilities: Develop and execute digital marketing strategies to increase the channel’s online presence and audience engagement. Manage and grow official social media handles (YouTube, Facebook, Twitter, Instagram, LinkedIn, etc.) with timely and relevant content. Coordinate with editorial and production teams to promote TV content across digital platforms. Plan and run paid ad campaigns (Google Ads, Facebook Ads, etc.) to boost traffic and video views. Monitor, analyze, and report performance metrics (reach, engagement, conversion) using tools like Google Analytics, Meta Business Suite, YouTube Studio, etc. Optimize content for SEO and audience engagement on the website and digital platforms. Collaborate with the graphics and video editing teams to create compelling visual content for campaigns. Track digital trends and competitors to suggest innovations and growth opportunities. Manage email marketing, push notifications, and app marketing (if applicable). Handle crisis communication or PR situations in coordination with management when required. Requirements: Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field. 1–3 years of experience in digital marketing, preferably in a media or news organization. Strong understanding of digital platforms, SEO, SEM, and social media algorithms. Proficiency in using digital marketing tools and platforms (Google Ads, Meta Ads, YouTube Analytics, Google Analytics). Excellent communication and content writing skills (in Hindi and English). Ability to work under pressure in a fast-paced news/media environment. Knowledge of video content promotion and audience behavior on OTT and social media platforms is a plus. Preferred Qualities: Creative mindset with attention to detail. Strong organizational and time-management skills. Team player with cross-functional coordination ability. Awareness of current affairs, social media trends, and political landscape. How to Apply: Interested candidates are encouraged to send their resume, along with a cover letter explaining their experience and why they are suitable for this position, to: Email: hr.sudarshannews@gmail.com Subject Line: Application for Digital Marketing Executive Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹15,000.00 per month